What is the key message that I want to communicate? If I have a clear message, then writing the blog around the core thesis or message is much clearer. [...] Sometimes when I start with the first approach, I step back to re-read my draft and ask myself, “what is the key message that I want to communicate?” From there I whittle down the piece to its essence with a key message and organize the piece accordingly. [...] NOTES ON HOW TO WRITE A BLO G 2 The art of distillation: Getting the title and opening right Getting the title right is crucial because others choose to read the blog b. [...] In addition to the title, I like to craft a one-sentence summary of the message, which can also help with finding the right title. [...] Sometimes, writing the first paragraph is best done at the end, similar to writing the abstract at the end of writing a scientific paper.
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