Genesis and tuning of content How and why Maurizio Capuzzo generative AI defines the new age of marketing Generative AI plays the role of maestro in the marketing orchestra; it coordinates its content across different channels, with the innovative subtlety of machine learning. [...] AI’s democratization of data analysis is akin to a renaissance in marketing - it brings the power of in-depth data comprehension to the fingertips of even the most tech-averse marketer. [...] • Overcoming the limitations of traditional marketing: The AI-powered solution offers a better mix of depth and breadth than traditional marketing approaches, providing insights from initial interest to late-stage marketing interactions and predicting when customers are in the market to find a solution to their needs. [...] It’s a formidable ally in the quest to align our initiatives with the heartbeat of our customer base, providing our position as market forerunners. [...] Moving beyond the confines of marketing automation, the strategic application of generative AI is a harbinger of a new era in marketing—a time when marketers are endowed with the insi- ght and acuity to craft campaigns that truly resonate on a human level.
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