cover image: Integrating Recruiting and Marketing for the Total Air Force

20.500.12592/d7wm8cr

Integrating Recruiting and Marketing for the Total Air Force

11 Mar 2024

To help the Air Force achieve a modern, comprehensive, and integrated recruiting system, the authors evaluated the first phase of an Air Force recruiting pilot test, compared the ways Air Force organizations conduct their recruiting operations, and identified current recruiting practices in the private sector that could provide lessons for Air Force recruiting. The authors also addressed barriers to integration and how they can be overcome.
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Authors

Chan, Edward W., Curry Hall, Kimberly, Evans, Sandra Kay, Li, Jennifer J., Lim, Nelson, Gehlhaus, Diana, Hanser, Lawrence M.

Division
RAND Project AIR FORCE Workforce, Development, and Health
Pages
84
Published in
United States
RAND Identifier
RR-4391-AF
RAND Type
report
Rights
RAND Corporation
Series
Research Reports
Source
https://www.rand.org/pubs/research_reports/RR4391.html