FINAL ANNUAL REPORT - Smoking in Films: 2022

2022 FILMS REPORT Films with Any Tobacco Smoking in Films: 2022 5 Total number of tobacco incidents in films There were 1,167 total tobacco incidents in the top 2022 films, a 50% decrease compared to the 2,315 total tobacco incidents in 2021 films. [...] We often divide tobacco incidents by the number of movies each year to determine the average number of tobacco incidents per film and to account for fluctuations in the number of films released annually. [...] At the time of writing this report, the 114 top films released in tobacco imagery in top films watched in theaters 2022 amassed $7 billion in total domestic box office revenue, with the in 2022. [...] Perceptions of Tobacco Presence in Films To better understand how youth and young adults observe and realize the impact of harmful imagery on tobacco use behavior, we showed survey respondents a series of statements about tobacco presence in films and asked them to select their level of agreement. [...] Conclusion The film industry continues to make marginal progress over the decades toward eliminating the number of films released containing tobacco, as we see a decrease in the number of top films released in 2022 with tobacco presence.