Kids Food Guarantee The affordability and accessibility

Kids Food Guarantee The affordability and accessibility of fruit and veg Main finding: Over 1 in 7 (14%) of the lowest priced fruit and veg products across the seven major retailers contains added salt and/or sugar, with low income families facing a number of barriers in accessing and affording their 5-a-day. [...] The nutrition profile of the 70 lowest priced fruit and veg We started by looking at the 70 lowest priced fruit and veg products for each retailer before selecting a basket of ten for each retailer in line with our criteria above. [...] Morrisons had the smallest proportion of fruit and veg with added salt and/or sugar of the retailers (7.1%), and Sainsbury’s and The Co-operative Group had the highest proportion, with almost a fifth of their lowest priced fruit and veg products containing salt and/or sugar (18.5%). [...] 4 Kid’s Food Guarantee: Fruit and Veg However, given that families will buy for their entire household and not for individuals, we also looked at the price of buying the ten low cost fruit and veg in each retailer’s final basket as they are sold, to reflect that many types of fruit and veg are not usually bought on an individual portion basis but are purchased by the bag or tin. [...] 5 Kid’s Food Guarantee: Fruit and Veg Sainsbury’s, Tesco, Aldi and ASDA offer families the best choice in terms of competitively priced fruit and veg, while Co-op, Iceland and Morrisons are a comparatively more expensive option for buying a week’s worth of fruit and veg.