Advertising by nurses and midwives information sheet - 1. Banned advertising

Advertising by nurses and midwives information sheet The Health Practitioner Regulation National Law Act 2009 (the National Law) regulates health professions, including nursing and midwifery.1 This law places strict conditions on advertising and the use of protected titles. [...] Banned advertising For regulated health services or businesses that provide a regulated health service, section 133 of the National Law bans advertising that: • is false, misleading or deceptive, or is likely to be misleading or deceptive • offers a gift, discount or other inducement to attract someone to use the health service or business, unless the advertisement also states the terms and condit. [...] The maximum penalty for breaching section 133 of the National Law is: • $60,000 for a person • $120,000 for a body corporate. [...] Misleading or deceptive advertising Misleading or deceptive advertising includes: • representations about the health benefits of a service that are not evidence based • inaccurate representations about the qualifications, registration status or experience of a health practitioner providing a health service • inaccurate or unclear representations about a health service’s prices • the promotion of t. [...] Gifts, discounts or inducements Nurses and midwives must fully disclose the terms and conditions of any offer for a service where a gift, discount or other inducement is advertised.