THE START-UP - SURVIVAL KIT

If you Keep the trademark in the name of the company, you can maintain continuity in the event of a sale of the The trademark registration is an asset of the company, company. [...] If you adopt upon the jurisdiction, rights in a an important asset of your avoid the wasted expense of a mark that is already used or trademark may be held by the first business, which can be marketing and developing a registered by another, you user of a mark or the first to file enforceda gainstt hirdp arties brand that may later have to be may be subject to the expense an application for and re. [...] Requirements for the recordal of the assignment can vary considerably depending upon the trademark office of the relevant jurisdiction and may need to be supported by: (i) The original or a copy of the Assignment document; (ii) Powers of attorney signed by the current registered proprietor and/or the Assignee. [...] Some key factors to be included in any license are: the trademark(s); the licensor and the licensee(s); the territory where the licensee may use the trademark; the goods and/or services that the licensee may offer under the trademark, with clear definitions of the goods and/or services to be offered; the duration of the license; and whether the license is exclusive. [...] If the trademark owner does not exercise sufficient control over the quality of the goods and/or services offered by the licensee, the trademark may, in some countries (e.g., the United Kingdom and Canada), the licensee or a third party may be able apply to cancel the trademark registration on the basis that the mark has become deceptive.