cover image: MEDIA LITERACY IN MONTENEGRO - Public opinion research

20.500.12592/76hdxh3

MEDIA LITERACY IN MONTENEGRO - Public opinion research

18 Mar 2024

The results suggest notable variations in source preferences based on age, and the use of television as an information source, as opposed to the internet, is progressively distinguishing the youngest and oldest members of the population. [...] The findings from focus groups support the recognition of media's impact on the public, stemming from the information they disseminate, the choice of topics they cover, and the way they present the news. [...] When faced with conflicting information discovered on the internet, just slightly more than a quarter of citizens would analyze various characteristics of the website where they found the information (including who is behind the published content and the website, the website's purpose, and the motivations for posting the information, among other aspects). [...] Recommendations for improving media literacy The research conducted with citizens of Montenegro aged 16 to 75 provides a deeper insight into the current state of media literacy in the country, as well as the media habits and preferences of its citizens. [...] In general, women are more likely to have confidence in the media (58% of those who mainly or fully trust the media), citizens older than 60 (66%), residents of northern parts of the country (61%) and those with the smallest household income (68%), than men (50%), the youngest, those aged between 16 and 29 years (45%), residents of central and southern parts of the country (51% and 52%, respective.

Authors

Vojislav Mihailovic

Pages
75
Published in
Finland