LATINO VOTE SERIES PART 1: Economic and Pocketbook Issues Influencing Hispanic Voter Perspectives

Inflation and the rising cost of living (20%), jobs and the economy (19%), and healthcare (18%) consistently rank as the top three issues Latino voters want elected officials to address. [...] • In 2024, 22% of Latinos (one in five) will be voting in their first presidential election o 16% will vote for the first time in ANY federal election o 38% of the Latino electorate (more than one-in-three) is new since the Clinton and Trump election in 2016 KEY FINDINGS AND ECONOMIC DATA Latino voter priorities are driven heavily by economic concerns. [...] Citing inflation and cost of living as a top priority were: • 21% of women and 19% of men • Latino voters ages 18-29 (16%), ages 30-39 (24%), ages 40-59 (19%), ages 60+ (24%) • Naturalized Latino voters (24%), US-born Latino voters (19%) It is important to note the depth to which Latino voters are experiencing economic pressure. [...] • 19% of women and 17% of men cite health care as a top priority • Latino voters ages 18-29 (23%), ages 30-39 (17%), ages 40-59 (16%), ages 60+ (15%) • Naturalized Latino voters (16%), US-born Latino voters (19%) A 2022 survey by The Commonwealth Fund highlights the depth of the issue finding that: • A third of all Latino adults under age 65, or 12 million people, were uninsured at some point duri. [...] • Among Latinos who cite jobs and the economy as their top concern (19% of Latino electorate), 37% believe Democrats best to address the issue, compared to 27% who believe Republicans would better address the issue (+10 Democrats).