Roadmap to Reality - Assessing Net Zero Commitments in the Transport Sector

We recognise that First Nations’ Countries were never ceded and express our remorse for the injustices and inequities that have been and continue to be endured by the First Nations of Australia and the Torres Strait Islands since the beginning of colonisation. [...] appearance of a commitment to reaching net zero by 2050, however, the results of the net zero commitments audit show that the commitments are not of sufficient scope to meet the credibility criteria, and therefore have the potential to mislead consumers. [...] We have used this report to assess the credibility of Net Zero claims within the energy industry, and to highlight where they may be potentially misleading under the Australian Consumer Law or the Corporations Act.143 26 Roadmap to Reality Appendix B What is greenwashing? avoid broad and unqualified claims; use clear and easy-to-understand language; visual The increased awareness of the impacts of. [...] This is often known as In recognition of the increased use of ‘greenwashing’.145 Misleading climate claims, environmental claims in advertising, the or greenwashing, is subject to the laws of Australian Association of National Advertisers misleading or deceptive conduct.146 and Ad Standards have adopted the Greenwashing and environmental claims Environmental Claims Code (the Code). [...] The Code assists advertisers to fulfil their The ACCC, in its draft guidance, has identified obligation to be truthful in their claims and not eight principles to help companies comply mislead or deceive consumers about the with their obligations under the Australian environmental benefits of their products and Consumer Law in relation to environmental services.