POLICY BRIEFING THE AGE OF AI: PLATFORM WORK IN THE EU NEIGHBOURING COUNTRIES INTRODUCTION AND BACKGROUND This policy briefing is based on The research used a mix of quantitative comprehensive research by the European and qualitative research methods, including Training Foundation (ETF) research, desk research, interviews, focus groups, conducted in the EU neighbouring countries and surveys. [...] It explains the nature of collection targeted the most popular online platform work and the role of AI, presents labour platforms among freelancers, such key characteristics of platform work and as Upwork, Freelancer.com, People Per typical profiles of platform workers across Hour, Guru.com and Hubstaff Talent. [...] cases, even if contributions for the self- This is relevant to the growing application of employed are similar to those paid under AI at the workplace and to the improvement regular employment contracts, they do not of transparency, fairness and accountability come with the same level of rights and in algorithmic management. [...] skills needed emphasising digital skills and 6 European Parliament and European Council Directive on improving working conditions in platform work The new Directive aims to improve the working conditions of individuals employed through digital platforms while preserving the benefits and opportunities offered by the platform economy. [...] The future of work in the Western Balkans: New forms of employment and platform work.
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