N - o place like h ome N - avigating public

The Wates Family Enterprise Trust supports thought leaders across the UK to provide new and refreshing perspectives to the challenges of housing quality and housing supply in the UK today. [...] The report also shows the extent to which so many people across the country are worried about the state of housing in Britain, and demonstrates a strong public mandate to take action to deal with our country’s housing shortage and housing problems. [...] The relationship between supply and affordability One of the challenges around responding to broad public concern about affordability is that the public are more interested in outcomes (affordability) than on the causes such as supply and demand. [...] Even in the face of insecurity and worsening housing affordability, Generation Z and Millennials are more likely than older people to believe that “everyone should be able to own their own home.” This means that the very people who are least likely to own homes are among the most likely to think it is important. [...] The two ‘disengaged’ groups are the least convinced about the benefits of housebuilding, but that is partly due to apathy, as they are the most likely to say that they don’t know or that it will make no difference.