cover image: Competitive Strategies in the Pharmaceutical Industry

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Competitive Strategies in the Pharmaceutical Industry

3 Jun 1996

Click here to view the full text as an Adobe PDF. The growth of government programs and managed care has altered how pharmaceuticals are marketed and sold in the United States. Such change has shortened the expected revenue stream from most products–even though new technologies have increased both the cost and the medical attractiveness of …
pharmaceuticals health care us economy health care policy

Authors

Robert B. Helms

ISBN
844738824
Published in
United States of America

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