Launched in March 2018 and implemented by the Ministry of Women & Child Development (MWCD), Government of India (Gol), the POSHAN Abhiyaan (or the National Nutrition Mission) aimed at achieving improvement in nutritional status of children from 0-6 years, adolescent girls, pregnant women and lactating mothers in time-bound manner, and reduction in stunting and wasting in children (0-6 years), as well as reduction in anemia among women, children and adolescent girls. The POSHAN Abhiyaan placed a significant focus on convergent actions for nutrition, acknowledging malnutrition to be a multifactorial issue. With poor knowledge and existing practices of inappropriate infant and young child feeding as well as inadequate nutrition and care during pregnancy and adolescence, an important focus of the POSHAN Abhiyaan was on community mobilization and Social Behavior Change Communication (SBCC).
Authors
- Disclosure Date
- 2024/07/16
- Disclosure Status
- Disclosed
- Doc Name
- Social Behavior Change Communication and Community Mobilization for Improved Nutrition Outcomes
- Lending Instrument
- Investment Project Financing
- Pages
- 4
- Product Line
- IBRD/IDA
- Published in
- United States of America
- Rel Proj ID
- IN-India: Icds Systems Strengthening & Nutrition Improvement Progr -- P121731
- TF No/Name
- TF010794-Developing a Framework for Applied Political Economy Analysis of Food a,TF0A2016-TA for effective nutrition interventions (ISSNIP+),TF0A9431-Lighthouse India: A Drive to Fight Undernutrition â A Knowledge En,TF0B3724-34974
- Unit Owning
- Health Nutri & Population SAR 1 (HSAHN)
- Version Type
- Final
- Volume No
- 1
Table of Contents
- Developing an SBCC strategy 1
- Jan Andolan Peoples Movement 1
- Community-based Events CBEs and Home Visits 2
- Mass Media 2
- Mid Media 2
- Communication Content 2
- Five key MIYCN behaviors selected as the focus of the strategy included 2
- What is unique about the SBCC strategy 3
- Implementation of the SBCC Strategy 3
- Mass and Mid Media 3
- Community-based Events 3
- Home Visits 3
- BCC during COVID-19 pandemic 3
- Behavior Change Communication BCC 3
- Key Results 4
- Lessons Learned 4
