cover image: Social Behavior Change Communication and Community Mobilization for Improved Nutrition Outcomes (English)

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Social Behavior Change Communication and Community Mobilization for Improved Nutrition Outcomes (English)

16 Jul 2024

Launched in March 2018 and implemented by the Ministry of Women & Child Development (MWCD), Government of India (Gol), the POSHAN Abhiyaan (or the National Nutrition Mission) aimed at achieving improvement in nutritional status of children from 0-6 years, adolescent girls, pregnant women and lactating mothers in time-bound manner, and reduction in stunting and wasting in children (0-6 years), as well as reduction in anemia among women, children and adolescent girls. The POSHAN Abhiyaan placed a significant focus on convergent actions for nutrition, acknowledging malnutrition to be a multifactorial issue. With poor knowledge and existing practices of inappropriate infant and young child feeding as well as inadequate nutrition and care during pregnancy and adolescence, an important focus of the POSHAN Abhiyaan was on community mobilization and Social Behavior Change Communication (SBCC).
india food security gender social inclusion child development early childhood education nutrition child health south asia private sector development social development and protection social analysis public private partnerships sub-national government womens empowerment human development and gender nutrition and food security participation and civic engagement public administration - health nutrition financing health systems and policies central government central agencies

Authors

World Bank

Disclosure Date
2024/07/16
Disclosure Status
Disclosed
Doc Name
Social Behavior Change Communication and Community Mobilization for Improved Nutrition Outcomes
Lending Instrument
Investment Project Financing
Pages
4
Product Line
IBRD/IDA
Published in
United States of America
Rel Proj ID
IN-India: Icds Systems Strengthening & Nutrition Improvement Progr -- P121731
TF No/Name
TF010794-Developing a Framework for Applied Political Economy Analysis of Food a,TF0A2016-TA for effective nutrition interventions (ISSNIP+),TF0A9431-Lighthouse India: A Drive to Fight Undernutrition – A Knowledge En,TF0B3724-34974
Unit Owning
Health Nutri & Population SAR 1 (HSAHN)
Version Type
Final
Volume No
1

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