cover image: Multiple Approaches to Communication Program Assessment.

Multiple Approaches to Communication Program Assessment.

This paper discusses the development of a measure designed to assess student acquisition of communication competencies. It reports on a study assessing 180 students who took pre- and mid-program assessment tests, and the analysis of 33 questions taken from those tests. The specific components examined included critical thinking, interpersonal, decision-making, and theoretical competencies. The paper discusses results for each in detail. It concludes that testing by individual components yields information about what entering students may need in their programs and what exiting students have achieved, thus indicating that the method is viable and that it yields sufficient information to allow faculty to gain insights into the effectiveness of the program. Two tables of data are included. (Contains 15 references.) (Author/SR)

Authors

Aitken, Joan E., Neer, Michael R.

Peer Reviewed
F
Publication Type
['Speeches/Meeting Papers', 'Reports - Research']
Published in
United States of America

Table of Contents