TELEVISION AND THE SOCIAL EDUCATION OF WOMEN, A FIRST REPORT ON THE UNESCO-SENEGAL PILOT PROJECT AT DAKAR. REPORTS AND PAPERS ON MASS COMMUNICATION, NO. 50.

ATTITUDE CHANGES AMONG 500 MOSTLY ILLITERATE WOMEN IN AN AFRICAN CITY BROUGHT ABOUT IN 1965 BY EDUCATIONAL TELEVISION CLUB MEETINGS INDICATE FUTURE SUCCESS FOR AUDIOVISUAL MEDIA IN EASING THE TRANSITION FROM RURAL TO URBAN LIFE AND IN EFFECTING A NATIVE- CONTROLLED CHANGEOVER FROM TRADITIONAL TO MODERN NATIONAL LIFE. FAMILY HEALTH AND HYGIENE WERE TAUGHT IN SEMIWEEKLY BROADCASTS BY SENGALESE PERSONNEL IN THE VERNACULAR TONGUE OF WOLOF. SUCCESS WAS GREATEST WHERE MOTIVATION WAS HIGH, WHERE THERE WAS NO CONFLICT WITH CUSTOM, WHERE THE PRESENTATION WAS ADEQUATE, AND WITH THE YOUNGER WOMEN. THIS DOCUMENT IS AVAILABLE AS B.2264 FROM NATIONAL DISTRIBUTORS OF UNESCO PUBLICATIONS OR FROM THE DIVISION OF FREE FLOW OF INFORMATION, UNESCO, PLACE DE FONTENOY, PARIS-7E, FOR $1.00. (MF)