A project was conducted to develop two tech prep models for marketing education (ME) in Missouri to provide a sequence of courses for skill-enhanced and time-shortened programs. First, labor market trends, employment growth projections, and business and industry labor needs in Missouri were researched and analyzed. The analysis results were used to develop two models for community college associate degree programs in ME with an emphasis on hospitality management. Both models include training in marketing information management systems and marketing management, as well as hospitality management training with a lodging, restaurant, or travel emphasis. The skill-enhanced program model was designed to enable secondary students interested in pursuing postsecondary education to acquire additional competencies and advanced skills sought by employers in hospitality management graduates. The time-shortened program model was designed to provide secondary students with up to 18 hours of dual credit in appropriate vocational courses to fulfill community college associate degree requirements. (Included in this document are a project overview, Missouri labor market analysis results, an ME tech prep program rationale, the skill-enhanced and time-shortened ME tech prep program models, Contains 10 references.) (MN)
Authors
- Authorizing Institution
- Missouri Univ., Columbia. Dept. of Practical Arts and Vocational-Technical Education.
- Location
- Missouri
- Peer Reviewed
- F
- Publication Type
- Reports - Research
- Published in
- United States of America
- Sponsor
- Missouri State Dept. of Elementary and Secondary Education, Jefferson City. Div. of Vocational and Adult Education.
Table of Contents
- The activity which is the subject of in part by funds from the 3
- Occupation changes are expected Ito be affected by continued technological change and 8
- Table 3. Missouris high growth occupations. 11
- Jobs that have a growth potential require a working knowledge of math science 14
- The success of any Tech Prep program will require support and commitment 14
- Local Partnerships - Employers labor representatives parents government agencies and 14
- Hospitality Management Internship I 21
- Marketing Computer Applications 3 - 21
- Introduces students to the use of computers 21
- World Travel Geography 3 - 22
- Convention and Banquet Operations 3 - 22
- Computerized Accounting Applications 3 - 23
- Promotion Fundamentals 3 - Course addresses the nature and scope of promotion highlighting elements of the promotional mix describes aspects of media selection presents elements of print 23
- Hospitality Management Internship 1 3 25
- Marketing Computer Applications 3 - Introduces students to 25
- World Travel Geography 3 - 26
- Dining Room and Bar Operations 26
- Food Production 3 - 26
- Introduction to food items basic cooking 26
- Computerized Accounting Applications 3 - 27
- Promotion Fundamentals 3 - Course addresses the nature and scope of promotion highlighting elements of the promotional mix describes aspects of media selection presents elements of print 27
- Hospitality Management Internship 29
- Introduction to Hospitality Management 29
- Marketing Computer Applications 3 - Introduces students to the use of 29
- Computerized Accounting 31
- Applications 3 - 31
- Promotion Fundamentals nature and scope of 31
- Small Business Management 31
- AARABLE 32
- Advanced Data Processing 3 - 33
- Computerized Accounting Applications in using a 33
- Marketing Computer Applications 3 - 33
- Introduces students to the use of computers in 33
- Organizational Behavior 3 - This course 34
- Local Area Network LAN 3 - 34
- Marketing Computer Applications 3 36
- Introduces students to the use of computers in marketing 36
- 3 - The key functions involved in the buying and 37
- Applications 3 - 37
- Promotion Fundamentals 3 - Course addresses the nature and scope of promotion highlighting 38
- Small Business Management 3 - This course covers the principles of operation and 38
- Marketing Information Management Systems - prepares 41
- Marketing Computer Applications 3 42
- World Travel Geography 3 - This course 43
- Convention and Banquet Operations 3 - 43
- Computerized Accounting Applications 44
- Promotion Fundamentals 3 - Course 44
- Small Business Management 3 - This course covers 44
- Hospitality Management Internship 46
- Introduction to Hospitality 46
- Marketing Computer Applications 46
- 3 - Introduces students to the use 46
- World Travel Geography 3 - 47
- Dining Room and Bar Operations 47
- Introduction to food items basic cooking methods and principles of food 47
- Computerized Accounting 48
- Applications 3 - 48
- Promotion Fundamentals 3 - 48
- Internship I 50
- Introduction to Hospitality 50
- Marketing Computer 50
- World Travel Geography 3 - 51
- CorporateIndividual Tour Packages 3 - 51
- Computerized Accounting Applications 3 52
- Promotion Fundamentals 52
- Small Business Management 52
- Advanced Data Processing 3 - 54
- Computerized Accounting Applications 54
- Marketing Computer Applications 3 - 54
- Introduces students to the use of computers in 54
- Organizational Behavior 3 - 55
- Local Area Network LAN 3 - 55
- Marketing Computer Applications 3 - Introduces students to the use of computers in marketing 57
- Organizational Behavior 3 58
- Retail Merchandising 3 58
- The key functions involved in the buying and selling of merchandise. 58
- Computerized Accounting Applications 3 - 58
- Promotion Fundamentals 3 - Course 59
- Small Business Management 3 - 59
