cover image: Competencies for Outcomes Assessment in Mass Communications: Graduate Education--The South Carolina Experiment.

Competencies for Outcomes Assessment in Mass Communications: Graduate Education--The South Carolina Experiment.

In 1987, the Graduate Council of the College of Journalism and Mass Communication at the University of South Carolina developed competency standards--specific statements of competencies that students should possess, and strategies for measuring them--for students in the graduate program. Created as part of a graduate curricular review, this statement presents the following list of competencies (including comments and evaluation suggestions for each competency): (1) effective writing skills; (2) an understanding of basic communications research methods; (3) a working knowledge of communications law; (4) a working knowledge of communications history; (5) basic technological competence; (6) effective communicator skills; (7) professional competence in a specialized area; (8) an understanding of the international dimensions of the field; (9) an understanding of the media as social institutions; (10) a working knowledge of media economics; and (11) an understanding of professional ethics and ethical issues. Competencies for a master of arts degree from the university of South Carolina consist of effective writing skills; a thorough knowledge of basic quantitative research methods; a working knowledge of communications law and basic legal research techniques; a working knowledge of communications history and basic historical research methods; basic technological competence; effective communicator skills; an understanding of the international dimensions of the field; an understanding of the media as social institutions; an understanding of professional ethics and ethical issues; and an understanding of communication theory. (MM)

Authors

Farrar, Ronald T.

Peer Reviewed
F
Publication Type
['Speeches/Meeting Papers', 'Guides - Non-Classroom']
Published in
United States of America

Table of Contents