The literature on strategic planning, and the capabilities of Massachusetts system of public postsecondary education were assessed, as part of a 1981 leadership seminar. Teams from all public postsecondary education institutions in the state reviewed the basic concepts of strategic planning; critically analyzed the environment external to their institutions; observed a method to evaluate certificate and degree programs based on the criteria of quality, centrality, and viability; and listened to a presentation on various aspects of integration related to strategic planning. Materials and articles distributed to seminar participants contained detailed information about a broad range of demographic, social, political, and economic forces, trends, and their effects and impacts. Projects started by national organizations and the results of implementation in two- and four-year colleges and universities were also examined. Tools for external environment assessment were needs assessment, trend analysis, environment scanning, and market analysis. Data gathering and analysis, which are designed to reveal the options for an institution, were addressed. After review of resources and examples, tools, and options, campus teams participated in a SWOT (strength, weakness, opportunity, threat) analysis: an exercise to assist institutions to capitalize on strengths, minimize weaknesses, take advantage of opportunities, and eliminate or reduce threats. Lists of these concerns along with demographic, social, political, or economic factors, are included. It is recommended that there is a need for: institutions to be versed in the strategic planning literature, guidelines for data collection and analysis, and additional workshops. Appendices include a seminar program, a bibliography, and an evaluation format for diagnosing stages of institutional development. (SW)
Authors
- Authorizing Institution
- American Council on Education, Washington, DC.
- Location
- Massachusetts
- Peer Reviewed
- F
- Publication Type
- ['Reports - Descriptive', 'Tests/Questionnaires', 'Speeches/Meeting Papers']
- Published in
- United States of America
Table of Contents
- DOCUMENT RESUME 1
- ED 216 654 1
- HE 015 131 1
- Groff Warren H. 1
- TITLE 1
- Strategic Planning Techniques Matching External 1
- Assessmentwith Internal Audit. 1
- Nov 81 orcester MA November 30-December 11981. Officeof-the-Massachusetts-Boardtof Regents. 1
- DESCRIPTORS 1
- Evaluation Data Collection Economic Factors Research Long Range Planning Needs Assessment IDENTIFIERS 1
- Education Institutional Evaluation Institutional Analysis 1
- Capabilities 10
- Decisions 10
- FIGURE 6 18
- A DISPLAY OF OPTION.BY EIGHT PUBLIC INSTITUTIONS OF POSTSECONDARY EDUCATION 18
- HQ- Higher Education PS - Public Service 18
- R - getrehchment 18
- NS - New Student Clientele 18
- DIAGNOSIS OF STAGE OF DEVELOPMENT OF INSTITUTIONAL DEVELOPMENT 20
- RELATIVE TO EXTERNAL ENVIRONMENT ASSESSMENT 20
- Trend 20
- FIGURE 10 25
- It is assumed that the change in-occupations continue to-continue to impact 30
- Nationwide 80 of new jobs 30
- It is.assumed that rebuilding the Bath Quincy and Groton capable of doing military training needs as well as technology transfer. 30
- United States Navy will affect the 3 commercial shipyardsin New England work and the repair yards in Boston Newport This has implications for education and 30
- It is assumed that the groth of business will continue and that largecorporations will. baccalaureate and masters programs. 30
- It is assumed.that the decline in secondary enrollments will produce able to train mechaUical engineering technicians electronic engineer- 30
- .unused capacity in vocational programs with equipment and space suit- necessaryto support high technology industry. 30
- It is Assumed that the potential excess capacity of the Massachusetts public postsedondary education system would match the needs of Third 30
- Year 1 39
- 198142 39
- Market 39
- Transfer 39
- Year 2 39
- Human Resources Development 39
- ThisWorkshop External Environment Assessment Recommendation of Options Plans of Action Resource Allocationand Technical 39
- InstitutioneDeveloping Multi-year. 39
- Campus Strategic Planning Workshops External Environment Assessment Selection of Options 39
- Develop Multi-Year Plan of Action Resource Allocation Implementation 39
- .WORKSHOPS TIED TO MULTI-YEAR DESIGN 40
- 2nd DAY 40
- Workshop on Strategic Planning 40
- Workshop on Market Analysis 40
- Market Analysis 40
- Techniques By 40
- Workihop on Technology Transfer 40
- Models of Transfer tional Service 40
- Technology 40
- WorkshOp on Human Resources Developm nt 40
- Development Development at 40
