cover image: Polluters on the Podium: Which Sponsors of the Paris 2024 Olympics are the Biggest Polluters?

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Polluters on the Podium: Which Sponsors of the Paris 2024 Olympics are the Biggest Polluters?

22 Jul 2024

This report critically examines the environmental impact of the top-tier sponsors of the Paris 2024 Olympics. The report specifically identifies Toyota, Procter & Gamble (P&G), and Samsung as the top three polluters among the sponsors, awarding them the ironic "Gold," "Silver," and "Bronze" medals for their significant greenhouse gas emissions. Toyota, as the largest emitter, produced a staggering 575.8 million tonnes of CO2 in 2022, surpassing the total emissions of most countries participating in the Games. The report highlights how these companies use the Olympic Games as a platform for "sportswashing," promoting themselves as environmentally friendly despite their substantial contributions to climate change. The New Weather Institute calls for the International Olympic Committee (IOC) to drop these sponsors and partner with companies that are genuinely committed to driving the energy transition. Organizations mentioned: Toyota Procter & Gamble (P&G) Samsung International Olympic Committee (IOC) Greenpeace East Asia InfluenceMap International Council on Clean Transportation (ICCT) Climate Tracker Badvertising campaign Carbon Market Watch New Climate Institute (NCI) Deloitte Coca-Cola Company Panasonic Bridgestone Airbnb Allianz
climate change sustainability environmental impact olympic games public relations corporate responsibility greenwashing sports sponsorship

Authors

Andrew Simms

Pages
9
Published in
United Kingdom

Table of Contents

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