This report critically examines the environmental impact of the top-tier sponsors of the Paris 2024 Olympics. The report specifically identifies Toyota, Procter & Gamble (P&G), and Samsung as the top three polluters among the sponsors, awarding them the ironic "Gold," "Silver," and "Bronze" medals for their significant greenhouse gas emissions. Toyota, as the largest emitter, produced a staggering 575.8 million tonnes of CO2 in 2022, surpassing the total emissions of most countries participating in the Games. The report highlights how these companies use the Olympic Games as a platform for "sportswashing," promoting themselves as environmentally friendly despite their substantial contributions to climate change. The New Weather Institute calls for the International Olympic Committee (IOC) to drop these sponsors and partner with companies that are genuinely committed to driving the energy transition. Organizations mentioned: Toyota
Procter & Gamble (P&G)
Samsung
International Olympic Committee (IOC)
Greenpeace East Asia
InfluenceMap
International Council on Clean Transportation (ICCT)
Climate Tracker
Badvertising campaign
Carbon Market Watch
New Climate Institute (NCI)
Deloitte
Coca-Cola Company
Panasonic
Bridgestone
Airbnb
Allianz
Authors
- Pages
- 9
- Published in
- United Kingdom
Table of Contents
- Which sponsors of the Paris 2024 1
- Olympics are the biggest polluters 1
- Summary 2
- Top-tier Olympic sponsors emissions in 2022 2
- Methodology 3
- Introduction 3
- Which are the top 3 4
- Allowing Toyota to market petrol- powered cars as sustainable at this years Games for actual zero- emission vehicles 4
- The gold medal for polluting goes to Toyota placing it first on the Podium of Polluters 4
- PG is well on the way to missing its net-zero deadlines 5
- Toyota has CO emissions than BP it just has much better branding to . 5
- Procter Gamble PG takes the silver medal earning it second place on the Podium of Polluters 5
- 90 powered by coal and gas 6
- Samsung takes home the bronze medal positioning it in third place on the Podium of Polluters 6
- The Paris 2024 Olympics will have a lower impact than in previous years but still a significant one. Indeed the expected carbon budget is 7
- 1.58 million tonnes of CO 7
- Conclusion 7
- Cutting Ties With Climate Polluters 7
