Service overview Background and objectives With this service, when foreign visitors scan the The number of foreign visitors to Japan reached EAN/UPC symbol on a product using their 24 million in 2016 and the Japanese government smartphones, its product information (including set a target to increase to 40 million by 2020. [...] which is provided by the brand owners in various 1) When a user scans the barcode on a product languages such as English, simplified and using a smartphone, its basic product *1 The council was established in collaboration with manufacturers, wholesalers, and retailers of consumer goods, aiming to promote significant innovation and improvement of the supply chain management and to enhance the indu. [...] 2) As a communication infrastructure for accurate ＊be able to gather the access logs (reference) product information provided by each brand to their detailed product information to use owners, the multilingual product information them for their marketing activity. [...] GS1 ＊b e able to support the shopping experiences Japan plans to provide support to participating of foreign visitors at a very low cost by using companies to create multilingual product the shared infrastructure of the service. [...] experience of foreign tourists visiting Japan during the 2020 Tokyo Olympics and Paralympics, GS1 Japan plans to increase the number of products registered on the service and accelerate wider use of the application.
- Pages
- 4
- Published in
- Japan
