THE LEAPFROG GROUP - POSITION DESCRIPTION Title Summary Goals:

The Vice President of Data Licensure reports to the CEO and is responsible for product marketing leading to expansion of Leapfrog’s data licensure program. [...] • Review and strategically revise the market positioning, packaging, and promotion of Leapfrog’s data licensure products, including overall content, identification of priority markets, goalsetting, messaging, and plan for both retention and sales growth. [...] • Develop a deep understanding of Leapfrog’s data and data products in order to articulate its value to key data users including current and prospective licensees. [...] • Working with staff and contractors, help develop a promotion plan to include materials, online communications, messaging, and strategies for exhibiting and message distribution. [...] An innovative, team-oriented leader with a record of outcomes achievement, a strong commitment to the mission of Leapfrog, and an understanding of the market for health care data are required.