Practical playbook for addressing health misinformation

Johns Hopkins Center for Health Security

Inoculation messages—which typically contain a warning that the user will see misinformation, information to help the user spot and refute the rumor, and an example of false or misleading information users can identify in the future—are meant to build cognitive resilience to mis/disinformation in the same way vaccines prompt the human body to create antibodies to fight against future infections.1. [...] Overview | Prework | Step 1 | Step 2 | Step 3 | Appendices vii Practical playbook for addressing health misinformation What is this playbook for? This practical playbook is designed to help public health and medical professionals and other health communicators—such as yourself—understand when to step in and what actions to take to address rumors and misinformation related to public health issues. [...] You and your team can use the composite scores from Table 1 to decide whether to respond to a rumor by: y Working together to come up with a minimum total composite score you need to meet to act. [...] You should reach out to communities and partners with whom you established relationships prior to the emergency and mobilize them to work with you to tackle misinformation and build trust. [...] Overview | Prework | Step 1 | Step 2 | Step 3 | Appendices 18 Practical playbook for addressing health misinformation Step 2.3: Choose an action approach You can build on priority communication goals and draw from research and recommended practices to decide how to respond to and manage misinformation.25 🔨 4 i Framework for Advancing Communication and Trust (4 i FACT) For every priority audience,.