An Initial Look at the App Economy Across North and

AN INITIAL LOOK AT THE APP ECONOMY ACROSS NORTH AND SUB-SAHARAN AFRICA An Initial Look at the App Economy Across North and Sub-Saharan Africa DR. [...] P2 AN INITIAL LOOK AT THE APP ECONOMY ACROSS NORTH AND SUB-SAHARAN AFRICA None of these jobs existed 15 years ago, when METHODOLOGY AND RESULTS Apple first opened the App Store on July 10, For more than a decade, PPI has done a series of 2008, in the middle of the global financial crisis.5 reports on the App Economy around the world. [...] We use data from the International Labour Organization, combined with other sources, to construct a consistent set of estimates of the number of information and communications technology (ICT) professionals in each country.7 P3 AN INITIAL LOOK AT THE APP ECONOMY ACROSS NORTH AND SUB-SAHARAN AFRICA We combine that number with data on current We also can analyze the number of iOS public help-wanted. [...] (A more detailed description of the basic Second, the apparent equality of iOS and Android methodology is found in “The App Economy in ecosystems in these countries should be viewed Europe: Leading Countries and Cities, 2017” and as an approximation, driven by changes in the “The App Economy in India.”)10 data reported by Indeed.com as of 2024. [...] Table 1 presents, for each of the four countries, Table 2 compares countries using a measure the total number of App Economy jobs in that of “app intensity”, which is the number of app country as of May 2024.