To identify their political leanings, respondents were asked how they voted in Certainly, Millennials are not shifting to the right as they age, and Generation Z is the 2022 election and how they would vote shifting further to the left as measured by at the time of the survey (April 2024). [...] This is compared to 52% aware of the activist initiatives taking place at their of Gen Z and 60% of Millennials who are ‘never’ or companies and they are the most aligned with it. [...] When asked whether they thought businesses should Gen Z and Millennials were more likely to say stick solely to providing good service to customers businesses have an obligation to the community to and high returns to shareholders, and stay out of engage in social and political advocacy. [...] Instead of believing they are solely assessed The massive corporate push to get involved on their merits and abilities, most young in political and social issues is the result people think their employers judge them of many factors over which the youngest on their ability to toe a politically correct and most inexperienced cohort of workers corporate line. [...] The polling shows the Gen Z workers, a shockingly high proportion majority of them are not engaged with the have quit jobs because of corporate activism — and are certainly not driving it.
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