Branding Strategies in Cambodia Booklet (in English)
Authors
- Pages
- 96
- Published in
- Indonesia
Table of Contents
- 1 1. Branding and Branding Strategy 3
- How Does a Brand Function? 3
- What Is Branding? 3
- Branding Strategy 3
- 1. Branding and Branding Strategy 4
- 1. Branding and Branding Strategy 5
- 2. Trademark, Design, and Geographical Indication 6
- What Is a Trademark? 6
- How to Apply 6
- Flow of Trademark Registration Process 7
- Types of Trademarks 8
- How to Apply 9
- Design Examination Flowchart 11
- Various Types of Design 12
- Source: WIPO, Global Design Database, https://designdb.wipo.int/designdb/en/ [accessed 14 March 2023] 12
- How to Apply 13
- How to Apply (Cont.) 14
- ーCase Studiesー 17
- Case Studies Phase I 18
- 1 20
- 2 22
- Cambodia Rice Federation 22
- Rice 23
- Rice 24
- 3 25
- MeetDoctor 25
- 4 27
- AGRIBUDDY 27
- Agriculture 28
- Case Studies Phase II 29
- List of Targeted Companies 30
- 1 35
- 2 37
- 3 39
- CONFIREL 39
- Organic Products 40
- 4 41
- Providing children and their families with 100% pure milk. 41
- 5 43
- Three Corner Coffee 43
- After being roasted for 7 days, you can smell its richness and count on its freshness. 43
- Coffee 44
- 6 45
- FARMEX (CAMBODIA) 45
- Agriculture 46
- 8 49
- Thyda, a brand of salt created to support the community and sustainability. 49
- 9 51
- MG PACIFIC 51
- Tissues 52
- Tissues 53
- 10 54
- The only Cambodian spring water providing the taste of healthy goodness. 54
- Water 55
- Water 56
- 11 57
- SBI LY HOUR BANK 57
- Bank 58
- Bank 59
- 12 60
- 13 62
- Pest control 64
- 14 65
- 15 67
- GO24 (CAMBODIA) 67
- 16 69
- 17 71
- 18 73
- FinTech 74
- FinTech 75
- 19 76
- KOOMPI 76
- Technology 77
- Technology 78
- Technology 79
- Technology 80
- 20 81
- 21 83
- THALIAS 85
- Food 86
- Food 87
- 23 88
- Holiday homes 90
- 24 91
- 25 93
- KIRIRUM BEUNGKOK VAINGNORN 93
- Curtains 94
- References 95
