ERIA Research Project Report FY2024, No. 7b
Authors
- Pages
- 150
- Published in
- Indonesia
Table of Contents
- Chapter 1 7
- Introduction 7
- 1. Background and Objectives 7
- 2. Outline of the Survey 8
- Chapter 2 10
- Case Studies in Phase I 10
- 1. National Bank of Cambodia (Bakong) 12
- History of Brand Establishment 12
- Branding Concept 12
- Marketing Aims 13
- Effectiveness of Branding 14
- 2. Cambodia Rice Federation (Malys Angkor) 14
- 2.1. History of Brand Establishment 14
- 2.2. Branding Concept 15
- 2.3. Marketing Aims 16
- 2.4. Method of Branding 16
- 2.5. Effectiveness of Branding 17
- 2.6. Recommendations 17
- 3. MeetDoctor Co., Ltd. 18
- 3.1. History of Brand Establishment 18
- 3.2. Branding Concept 19
- 3.3. Marketing Aims 20
- 3.4. Method of Branding 23
- 3.5. Effectiveness of Branding 23
- 4. Agribuddy Co., Ltd. 24
- 4.1. History of Brand Establishment 24
- 4.2. Branding Concept 25
- 4.3. Marketing Aims 27
- 4.4. Method of Branding 29
- 4.5. Effectiveness of Branding 29
- Chapter 3 31
- Summary of Branding in Phase II 31
- 1. Ly Ly Food Industry Co., Ltd. 40
- 1.1. History of Brand Establishment 40
- Branding Concept 41
- 1.3. Marketing Aims 42
- 1.4. Method of Branding 43
- 1.5. Effectiveness of Branding 44
- 2. Soma Farm (Cambodia) Co., Ltd. 45
- 2.1. History of Brand Establishment 45
- 2.2. Branding Concept 46
- 2.3. Market Aims 47
- 2.4. Method of Branding 47
- 2.5. Effectiveness of Branding 47
- 3. Confirel Co., Ltd. 48
- 3.1. History of Brand Establishment 48
- 3.2. Branding Concept 49
- 3.3. Marketing Aims 52
- 3.4. Method of Branding 52
- 3.5. Effectiveness of Branding 53
- 4. Khmer Fresh Milk Co., Ltd. 53
- 4.1. History of Brand Establishment 53
- 4.2. Branding Concept 55
- 4.3. Marketing Aims 56
- 4.4. Method of Branding 58
- 4.5. Effectiveness of Branding 58
- 5. Three Corner Coffee Co., Ltd. 59
- 5.1. History of Brand Establishment 59
- 5.2. Branding Concept 60
- 5.3. Marketing Aims 61
- 5.4. Method of Branding 62
- 5.5. Effectiveness of Branding 63
- 6. Farmex (Cambodia) Co., Ltd. 64
- 6.1. History of Brand Establishment 64
- 6.2. Branding Concept 65
- 6.3. Marketing Aims 66
- 6.4. Method of Branding 67
- 6.5. Effectiveness of Branding 68
- 7. Khmer Household & Healthcare Co., Ltd. 69
- 7.1. History of Brand Establishment 69
- 7.2. Branding Concept 69
- 7.3. Marketing Aims 71
- 7.4. Method of Branding 72
- 7.5. Effectiveness of Branding 73
- 8. Thaung Trading Co., Ltd. 73
- 8.1. History of Brand Establishment 73
- 8.2. Branding Concept 75
- 8.3. Marketing Aims 77
- 8.4. Method of Branding 78
- 8.5. Effectiveness of Branding 79
- 9. MG Pacific Company Limited 80
- 9.1. History of Brand Establishment 80
- 9.2. Branding Concept 81
- 9.3. Marketing Aims 82
- 9.4. Method of Branding 82
- 9.5. Effectiveness of Branding 83
- 10. Daun Penh Trading Co., Ltd. 83
- 10.1. History of Brand Establishment 83
- 10.2. Branding Concept 84
- 10.3. Marketing Aims 84
- 10.4. Method of Branding 85
- 10.5. Effectiveness of Branding 86
- 11. SBI Ly Hour Bank Plc. 86
- 11.1. History of Brand Establishment 86
- 11.2. Branding Concept 87
- 11.3. Marketing Aims 88
- 11.4. Method of Branding 89
- 11.5. Effectiveness of Branding 90
- 12. The Elephant Edition Co., Ltd. (Baby Outlet) 90
- 12.1. History of Brand Establishment 90
- 12.2. Branding Concept 91
- 12.3. Marketing Aims 92
- 12.4. Method of Branding 93
- 12.5. Effectiveness of Branding 94
- 13. Chaktomuk Pest Services Co., Ltd. 94
- 13.1. History of Brand Establishment 94
- 13.2. Branding Concept 95
- 13.3. Marketing Aims 97
- 13.4. Method of Branding 98
- 13.5. Effectiveness of Branding 99
- 14. MyPhsar Online Market Co., Ltd. 100
- 14.1. History of Brand Establishment 100
- 14.2. Branding Concept 100
- 14.3. Marketing Aims 101
- 14.4. Method of Branding 101
- 14.5. Effectiveness of Branding 101
- 15. GO24 (Cambodia) Co., Ltd. 102
- 15.1. History of Brand Establishment 102
- 15.2. Branding Concept 102
- 15.3. Marketing Aims 103
- 15.4. Method of Branding 103
- 15.5. Effectiveness of Branding 104
- 16. Banhji Fintech Co., Ltd. 104
- 16.1. History of Brand Establishment 104
- 16.2. Branding Concept 105
- 16.3. Marketing Aims 107
- 16.4. Method of Branding 109
- 16.5. Effectiveness of Branding 109
- 17. Bongloy Payment Plc. 110
- 17.1. History of Brand Establishment 110
- 17.2. Branding Concept 111
- 17.3. Marketing Aims 111
- 17.4. Method of Branding 112
- 17.5. Effectiveness of Branding 113
- 18. Delightech Plc. 113
- 18.1. History of Brand Establishment 113
- 18.2. Branding Concept 114
- 18.3. Marketing Aims 115
- 18.4. Method of Branding 117
- 18.5. Effectiveness of Branding 117
- 19. Koompi Co., Ltd. 117
- 19.1. History of Brand Establishment 117
- 19.2. Branding Concept 118
- 19.3. Marketing Aims 120
- 19.4. Method of Branding 121
- 19.5. Effectiveness of Branding 121
- 20. DGacademy 122
- 20.1. History of Brand Establishment 122
- 20.2. Branding Concept 123
- 20.3. Marketing Aims 123
- 20.4. Method of Branding 124
- 20.5. Effectiveness of Branding 125
- 21. Wuang Asia Co., Ltd. 125
- 21.1. History of Brand Establishment 125
- 21.2. Branding Concept 125
- 21.3. Marketing Aims 126
- 21.4. Method of Branding 126
- 21.5. Effectiveness of Branding 127
- 22. Thalias Co., Ltd. (Uy Kuyteav) 127
- 22.1. History of Brand Establishment 127
- 22.2. Branding Concept 127
- 22.3. Marketing Aims 129
- 22.4. Method of Branding 129
- 22.5. Effectiveness of Branding 130
- 23. Amaya Development Co., Ltd. 130
- 23.1. History of Brand Establishment 130
- 23.2. Branding Concept 131
- 23.3. Marketing Aims 133
- 23.4. Method of Branding 133
- 23.5. Effectiveness of Branding 134
- 24. Mafiya’s Resort (Cambodia) Co., Ltd. 134
- 24.1. History of Brand Establishment 134
- 24.2. Branding Concept 134
- 24.3. Marketing Aims 135
- 24.4. Method of Branding 135
- 24.5. Effectiveness of Branding 136
- 25. Kirirum Beungkok Vaingnorn 136
- 25.1. History of Brand Establishment 136
- 25.2. Branding Concept 136
- 25.3. Marketing Aims 137
- 25.4. Method of Branding 137
- 25.5. Effectiveness of Branding 137
- Chapter 5 138
- Analysis of Branding in Cambodia 138