Research on Branding Strategy in Cambodia: Phase 2

Table of Contents

• Chapter 1 7
• Introduction 7
• 1. Background and Objectives 7
• 2. Outline of the Survey 8
• Chapter 2 10
• Case Studies in Phase I 10
• 1. National Bank of Cambodia (Bakong) 12
• History of Brand Establishment 12
• Branding Concept 12
• Marketing Aims 13
• Effectiveness of Branding 14
• 2. Cambodia Rice Federation (Malys Angkor) 14
• 2.1. History of Brand Establishment 14
• 2.2. Branding Concept 15
• 2.3. Marketing Aims 16
• 2.4. Method of Branding 16
• 2.5. Effectiveness of Branding 17
• 2.6. Recommendations 17
• 3. MeetDoctor Co., Ltd. 18
• 3.1. History of Brand Establishment 18
• 3.2. Branding Concept 19
• 3.3. Marketing Aims 20
• 3.4. Method of Branding 23
• 3.5. Effectiveness of Branding 23
• 4. Agribuddy Co., Ltd. 24
• 4.1. History of Brand Establishment 24
• 4.2. Branding Concept 25
• 4.3. Marketing Aims 27
• 4.4. Method of Branding 29
• 4.5. Effectiveness of Branding 29
• Chapter 3 31
• Summary of Branding in Phase II 31
• 1. Ly Ly Food Industry Co., Ltd. 40
• 1.1. History of Brand Establishment 40
• Branding Concept 41
• 1.3. Marketing Aims 42
• 1.4. Method of Branding 43
• 1.5. Effectiveness of Branding 44
• 2. Soma Farm (Cambodia) Co., Ltd. 45
• 2.1. History of Brand Establishment 45
• 2.2. Branding Concept 46
• 2.3. Market Aims 47
• 2.4. Method of Branding 47
• 2.5. Effectiveness of Branding 47
• 3. Confirel Co., Ltd. 48
• 3.1. History of Brand Establishment 48
• 3.2. Branding Concept 49
• 3.3. Marketing Aims 52
• 3.4. Method of Branding 52
• 3.5. Effectiveness of Branding 53
• 4. Khmer Fresh Milk Co., Ltd. 53
• 4.1. History of Brand Establishment 53
• 4.2. Branding Concept 55
• 4.3. Marketing Aims 56
• 4.4. Method of Branding 58
• 4.5. Effectiveness of Branding 58
• 5. Three Corner Coffee Co., Ltd. 59
• 5.1. History of Brand Establishment 59
• 5.2. Branding Concept 60
• 5.3. Marketing Aims 61
• 5.4. Method of Branding 62
• 5.5. Effectiveness of Branding 63
• 6. Farmex (Cambodia) Co., Ltd. 64
• 6.1. History of Brand Establishment 64
• 6.2. Branding Concept 65
• 6.3. Marketing Aims 66
• 6.4. Method of Branding 67
• 6.5. Effectiveness of Branding 68
• 7. Khmer Household & Healthcare Co., Ltd. 69
• 7.1. History of Brand Establishment 69
• 7.2. Branding Concept 69
• 7.3. Marketing Aims 71
• 7.4. Method of Branding 72
• 7.5. Effectiveness of Branding 73
• 8. Thaung Trading Co., Ltd. 73
• 8.1. History of Brand Establishment 73
• 8.2. Branding Concept 75
• 8.3. Marketing Aims 77
• 8.4. Method of Branding 78
• 8.5. Effectiveness of Branding 79
• 9. MG Pacific Company Limited 80
• 9.1. History of Brand Establishment 80
• 9.2. Branding Concept 81
• 9.3. Marketing Aims 82
• 9.4. Method of Branding 82
• 9.5. Effectiveness of Branding 83
• 10. Daun Penh Trading Co., Ltd. 83
• 10.1. History of Brand Establishment 83
• 10.2. Branding Concept 84
• 10.3. Marketing Aims 84
• 10.4. Method of Branding 85
• 10.5. Effectiveness of Branding 86
• 11. SBI Ly Hour Bank Plc. 86
• 11.1. History of Brand Establishment 86
• 11.2. Branding Concept 87
• 11.3. Marketing Aims 88
• 11.4. Method of Branding 89
• 11.5. Effectiveness of Branding 90
• 12. The Elephant Edition Co., Ltd. (Baby Outlet) 90
• 12.1. History of Brand Establishment 90
• 12.2. Branding Concept 91
• 12.3. Marketing Aims 92
• 12.4. Method of Branding 93
• 12.5. Effectiveness of Branding 94
• 13. Chaktomuk Pest Services Co., Ltd. 94
• 13.1. History of Brand Establishment 94
• 13.2. Branding Concept 95
• 13.3. Marketing Aims 97
• 13.4. Method of Branding 98
• 13.5. Effectiveness of Branding 99
• 14. MyPhsar Online Market Co., Ltd. 100
• 14.1. History of Brand Establishment 100
• 14.2. Branding Concept 100
• 14.3. Marketing Aims 101
• 14.4. Method of Branding 101
• 14.5. Effectiveness of Branding 101
• 15. GO24 (Cambodia) Co., Ltd. 102
• 15.1. History of Brand Establishment 102
• 15.2. Branding Concept 102
• 15.3. Marketing Aims 103
• 15.4. Method of Branding 103
• 15.5. Effectiveness of Branding 104
• 16. Banhji Fintech Co., Ltd. 104
• 16.1. History of Brand Establishment 104
• 16.2. Branding Concept 105
• 16.3. Marketing Aims 107
• 16.4. Method of Branding 109
• 16.5. Effectiveness of Branding 109
• 17. Bongloy Payment Plc. 110
• 17.1. History of Brand Establishment 110
• 17.2. Branding Concept 111
• 17.3. Marketing Aims 111
• 17.4. Method of Branding 112
• 17.5. Effectiveness of Branding 113
• 18. Delightech Plc. 113
• 18.1. History of Brand Establishment 113
• 18.2. Branding Concept 114
• 18.3. Marketing Aims 115
• 18.4. Method of Branding 117
• 18.5. Effectiveness of Branding 117
• 19. Koompi Co., Ltd. 117
• 19.1. History of Brand Establishment 117
• 19.2. Branding Concept 118
• 19.3. Marketing Aims 120
• 19.4. Method of Branding 121
• 19.5. Effectiveness of Branding 121
• 20. DGacademy 122
• 20.1. History of Brand Establishment 122
• 20.2. Branding Concept 123
• 20.3. Marketing Aims 123
• 20.4. Method of Branding 124
• 20.5. Effectiveness of Branding 125
• 21. Wuang Asia Co., Ltd. 125
• 21.1. History of Brand Establishment 125
• 21.2. Branding Concept 125
• 21.3. Marketing Aims 126
• 21.4. Method of Branding 126
• 21.5. Effectiveness of Branding 127
• 22. Thalias Co., Ltd. (Uy Kuyteav) 127
• 22.1. History of Brand Establishment 127
• 22.2. Branding Concept 127
• 22.3. Marketing Aims 129
• 22.4. Method of Branding 129
• 22.5. Effectiveness of Branding 130
• 23. Amaya Development Co., Ltd. 130
• 23.1. History of Brand Establishment 130
• 23.2. Branding Concept 131
• 23.3. Marketing Aims 133
• 23.4. Method of Branding 133
• 23.5. Effectiveness of Branding 134
• 24. Mafiya’s Resort (Cambodia) Co., Ltd. 134
• 24.1. History of Brand Establishment 134
• 24.2. Branding Concept 134
• 24.3. Marketing Aims 135
• 24.4. Method of Branding 135
• 24.5. Effectiveness of Branding 136
• 25. Kirirum Beungkok Vaingnorn 136
• 25.1. History of Brand Establishment 136
• 25.2. Branding Concept 136
• 25.3. Marketing Aims 137
• 25.4. Method of Branding 137
• 25.5. Effectiveness of Branding 137
• Chapter 5 138
• Analysis of Branding in Cambodia 138