The authors of this tion8, or a mortgage offer next to an article about paper estimate that Czech websites included in the approaching end of the world.9 The public can the list of platforms with problematic content cre- associate the product or brand with that website ex- ated by Slovak organization Konspiratori.sk, earn posing the company to a reputational risk. [...] One of the main disadvantages of online advertising The Fair Advertising initiative has been draw- money, and the rest goes to the site where the ad – the limited ability to control the context in which ing the attention of companies to the fact that the advert appears – is even more pronounced on their advertising appears on problematic websites social media. [...] The ap- or the Open Society Foundation Prague13 were of of the Fair Advertising team is that due to the im- tiatives have played an important role in this process, proach of this initiative illustrates that the problem of paramount importance. [...] The key to the operation of this initiative dertook, marketing experts raised concerns about companies that withdrew their advertising from paramount to determine a unified approach for ad- is the involvement of people with experience in mar- the EU institutions trying to delegate responsibility it (the most important of which was the food com- vertisers, regardless of the country of their operati. [...] Answering this ques- their experiences hinders the intensification of the • A trusted entity should be established that established practice and the written code tion was one of the key tasks of the interviews that debate on the ethics of online advertising in the would communicate the issue with the com- that media agencies are required to follow.
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- 7
- Published in
- Czechia
