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The campaign was in recognition of the fact that Ontario’s municipal councils are not representative of the diversity of the province and the populations municipal councils serve. [...] To inform some of the initial priorities and deliverables of the HDP, and in lead up to the 2026 municipal elections, the Advisory Group and Board of Directors approved a one-of-its kind research project. [...] Final Report | Mapping Experiences of Diverse Candidates Running for Municipal Office in Ontario | 7 Context A Study About Diversity in Ontario Municipal Elections In the summer of 2023, Monumental Projects was retained by the Association of Municipalities in Ontario (AMO) to convene a series of research and engagement activities to understand the state of representation and diversity within munic. [...] The central methodology of the in-depth interviews was journey mapping (exploring both the timeline and emotional experience of events) with the hope of: ● Gaining a deeper understanding of individuals’ motivations, barriers, assets, and underlying needs ● Mapping the current state experience of diverse folks deciding to run and running for office ● Brainstorming ways to make the experience of run. [...] We discussed the group’s thoughts and perceptions around municipal government and the prospect of running for municipal office, possible motivations to run in the future, and brainstorming ways that AMO and other organizations might encourage and support diverse candidates to run for municipal office in Ontario (prototype ideas).