USING THE BEHAVIOUR CHANGE WHEEL FRAMEWORK WITHIN GENDER-FOCUSED INTERNATIONAL DEVELOPMENT PROGRAMMES:

Sections 1 to 4 outline the field and theoretical contexts for the application of the BCW and the COM-B model to AAIre’s Human Rights Based Approach (HRBA) to development work and the WRP. [...] For the second cycle of implementation —WRP-ll (2017 to 2022)— AAIre has partnered with the UCL Centre for Behaviour Change (CBC) to help develop an approach to programming that places the understanding of the root causes of behaviours relating to GBV and lack of economic empowerment at front and centre of the approach to bring about more sustainable change by the end of the programme. [...] To select the behaviour to target, the team facilitated the community members to first list all actors and behaviours related to the problem. [...] Given the importance of reshaping dominant narratives about the role and value of girls and lack of knowledge about the impact of child marriage, attempts were made to co-ordinate communications and marketing campaigns across the region to be consistent with, and USING THE BEHAVIOUR CHANGE WHEEL FRAMEWORK WITHIN GENDER-FOCUSED INTERNATIONAL DEVELOPMENT PROGRAMMES: A FIELD GUIDE 46 reinforce, the e. [...] a village): • Have the intervention(s) changed the behavioural target(s)? • Have the interventions changed the influence(s) on the behavioural target(s)? EVALUATING IMPACT ON THE BEHAVIOURAL TARGET(S) In an ideal world, programme staff and community members would be able to establish a baseline for the behaviour they want to change prior to putting in place any intervention.