Bluey is an Australian children's show featuring a family of anthropomorphized cattle dogs. It is also a global phenomenon. Since the show was added to Disney+, Americans have spent a collective 32.82 billion minutes watching the Heeler family's gentle parenting. That is several billion more minutes than the total viewing time for the record-breaking 2024 Super Bowl. The show, meant for preschoolers, is currently ranked 14 on the Internet Movie Database's (IMDB) list of the top 250 shows ever made, with an average user score as high as feted shows like Band of Brothers and The Wire. This would have been unlikely in a pre-digital era, when an aspiring animator would have had to relocate to Hollywood and punch the clock for an American studio that could afford to produce expensive, animated shows. But the creator of Bluey, Joe Brumm, worked out of a small studio in Brisbane, Australia. In global film and television industry terms, this was a backwater of a backwater. Yet the Down Under success of Bluey attracted Disney, which acquired its global streaming rights--worth an estimated $2 billion. Disney was merely attempting to keep pace with Netflix, which, as of 2024, spends more on foreign-made movies and TV shows than it does on all North American productions combined.
Authors
- Pages
- 13
- Published in
- United States of America
Table of Contents
- Globalized Film and Television 1
- The Globalization of Popular Music 2
- Introduction 2
- Nobody Knows Anything 3
- Hacking the Film Lottery 4
- From Phnom Penh to Pagosa Springs 5
- Raising All Boats Junks Included 6
- Democratizing Film and Television 7
- Quality and or Quantity 7
- Apocalypse or Apotheosis User- Created Video 10
- Blurred Lines 11
- Conclusion 12
- Paul Matzko 13
