Authors
- Catalog Number
- 0000391214
- Collation
- 18 pages
- Document code
- CI-2024/WTR/3
- Imprint
- Paris : UNESCO, 2024 [30215]
- Media type
- Electronic
- Notes
- With the support of the UNESCO Multi-Donor Programme on Freedom of Expression and Safety of Journalists (MDP) Includes bibliography
- Pages
- 18
- Published in
- France
- Rights URI
- https://creativecommons.org/licenses/by-sa/3.0/igo/
- Series title and vol / issues
- World trends in freedom of expression and media development
- Source
- UNESCO
Table of Contents
- I. Journalists cautiously embracing Generative AI 2
- Generative AI 2
- The end of search Website traffic may collapse and revenue for creators as well. 3
- The days when it mattered whether a company was third or fourth on the Google search page are over because AI agents will scrape all of the web to get results. 3
- Large Language Models LLM 3
- The effect of Generative AI on competition 4
- II. Background on Generative AI and the effects on content creation 5
- Aware of these dangers organizations around the world have issued both analyses and recommendations about how to handle generative AI. 5
- Stopping deepfakes the role of AuthenticityContent provenance 6
- III. Draft legislation abounds 7
- European Union that is leading the way 8
- UNESCO guidelines on AI governance and diversity 8
- IV. Worries about copyright 9
- Retrieval Augmented Generation RAG 10
- Valuing content 10
- One point of 10
- V. Journalists Time to update Fair Use rules in key markets where AI companies are based 11
- RECOMMENDATIONS 13
- Recommendations for AI companies 13
- Human-rights based governance. 13
- Media viability and diversity 13
- Transparency 13
- Web Scraping 14
- Attribution 14
- Provenance 14
- Recommendations for PublishersNewsrooms 14
- Recommendations for States 15
- Recommendations for intergovernmental organisations 15
- CONCLUSION 16
- References 17
- Further Reading 17
- About this brief 18
