This document covers the IEJ’s overall approach to advocacy and communications, the key target audiences, the advocacy and communication tools available, and the various overarching activities required to ensure that the organisation’s vision, mission, and goals are realised. [...] The IEJ’s list of key target audiences then is as follows: ● Progressive social forces; ● The media; ● The general public; and ● Political and governance actors and bodies. [...] Acknowledgements Messenger What can they ● Commitment to shared principles, consistency, and responsiveness expect from us? ● A willingness to work together and to collaborate ● Knowledge co-creation ● Relevant information and campaign updates in various formats for varying audiences ● Support for, and engagement with, their work, content, and events 3.2. [...] General public Way into the process Why them? ● To facilitate and inform democratic participation and engagement ● To garner public support and to mobilise people ● To provide popular education and awareness ● To engage and learn about community-driven solutions ● To challenge existing norms, attitudes, and beliefs ● To promote accountability and legitimacy in decision-making processes ● To create. [...] It seeks to comprehensive data and misleads the public, IEJ | Advocacy and Communications Strategy PAGE | 19 educate and empower the analysis and policy compromising the integrity audience by presenting recommendations to of the information.
- Pages
- 22
- Published in
- South Africa
Table of Contents
- Table of contents 2
- 1. Foreword - What is this strategy document meant to do 2 2
- 2. The Advocacy Planning Framework 2 2
- 3. Who are we speaking to 3 2
- 3.1. Progressive social forces 4 2
- 3.2. Media 5 2
- 3.3. General public 6 2
- 3.4. Political and governance actors and bodies 7 2
- 4. Where do they hear from us 8 2
- 4.1. IEJ platforms 8 2
- 4.2. IEJ outputs 10 2
- 4.3. IEJ engagements 12 2
- 5. Desired outcomes How do we ensure we are heard seen and have an impact 13 2
- Outcome 1 Effective internal processes are developed and implemented 13 2
- Outcome 2 Target audiences are identified and segmented and communications 2
- Outcome 3 IEJs use of social media is optimised to engage our target audiences effectively 15 2
- Outcome 4 The IEJ website is redesigned to play a driving role in our advocacy and communication efforts 16 2
- Outcome 5 Engagement with IEJ outputs is improved across all key target audiences 18 2
- Outcome 6 A consistent voice for impact and connection is crafted and deployed 19 Outcome 7 Engagement opportunities are fully utilised to enhance impact and visibility and to foster support 20 2
- 1. Foreword - What is this strategy document meant to do 3
- 2. The Advocacy Planning Framework 3
- 3. Who are we speaking to 4
- The logic of the IEJs theory of change below not only encapsulates why we do what we do but also gives guidance on who the IEJs key target audiences are. 4
- Then 4
- Such that 4
- 3.1. Progressive social forces 5
- Way into the process 5
- Message and activities 5
- Messenger 6
- 3.2. Media 6
- Way into the process 6
- Message and activities 6
- Messenger 7
- 3.3. General public 7
- Way into the process 7
- Message and activities 7
- Messenger 8
- 3.4. Political and governance actors and bodies 8
- Way into the process 8
- Message and activities 8
- Messenger 9
- 4. Where do they hear from us 9
- 4.1. IEJ platforms 9
- Why do we use the platform 9
- Who do we target on the platform 9
- What do we share and do on the platform 9
- 4.2. IEJ outputs 11
- Why do we create this content 11
- Who are the main audiences for this 11
- Where is this content shared 11
- 4.3. IEJ engagements 13
- Why do we organisehost these Who do we invite 13
- 5. Desired outcomes How do we ensure we are heard seen and have an impact 14
- Outcome 1 Effective internal processes are developed and implemented 14
- Outcome 2 Target audiences are identified and segmented and communications are targeted effectively 14
- Progressive social forces Media 15
- General public Institutions 15
- Outcome 3 IEJs use of social media is optimised to engage our target audiences effectively 15
- Outcome 4 The IEJ website is redesigned to play a driving role in our advocacy and communication efforts 17
- Outcome 5 Engagement with IEJ outputs is improved across all key target audiences 18
- Outcome 6 A consistent voice for impact and connection is crafted and deployed 20
- Attribute Description Do Dont 20
- Outcome 7 Engagement opportunities are fully utilised to enhance impact and visibility and to foster support 21
