A LIGHT IN THE DARK - How media and communication can support anticipatory action to

practitioners and including them in the design and preparation of anticipatory action Communication refers to a process of plans, for the resilience of populations and exchanging information and opinions the media among individuals, groups and institutions. [...] STRENGTHEN MEDIA AND COMMUNICATION ECOSYSTEMS There is compelling evidence that media and communication can make a considerable contribution to humanitarian response and resilience to shocks.4 Media and communication interventions have a demonstrable ability to reach people with information (including risk and preparedness information), develop understanding, and drive discussion and action. [...] SUPPORTING MEDIA AND COMMUNICATION CASE STUDY: 2015 NEPAL ACTORS TO BE ACTIVE PARTICIPANTS IN EARTHQUAKE ANTICIPATORY ACTION BBC Media Action delivered training to The best way to enable media actors to be active in 75 media, government, humanitarian anticipatory action is to provide specific resources and telecommunications practitioners, for media and communication in anticipatory action and col. [...] media in anticipatory action Successful media and communication to support ¬ Resource a rapid assessment of the anticipatory action needs to be based on a clear local media and communication understanding of target populations’ needs, ecosystem in the target or barriers and motivators to take action, alongside affected area knowledge of the local context, and insights into ¬ Engage local media out. [...] Insights into communities’ to communicate with audiences understanding of risk and probability, their trust in forecasts and their previous experience in ¬ Provide resources so that media and responding to forecasts is required to understand journalists can continue operating how to build those relationships and to clarify the during a crisis role of media and communication in anticipatory ¬ Deliv.