The company started with the idea of building and maintaining a farmer database to provide a solution to the ‘dearth of data’ in the digital age for the development of the agriculture sector of the Nigerian economy. [...] Navigating through the platform is simplified because the platform providers are informed about the social-cultural characteristics of the potential users of the platform, hence the high demand for the platform among farmers. [...] This is sometimes advantageous to the household who participate in the platform in the sense that the youth within the household assists the elderly while interacting on the platform. [...] In terms of ease of transactions, 99% of the farmers confirmed that the digital platform has increased the rate of receiving payments for sold output and the use of digital payments (62%) when selling the output. [...] Figure 30: Effect of digital platform on the number of input dealers In the case of output dealers, 52.6% of the respondents did not observe any change in the number of output dealers consequent upon the presence of the digital platform.
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- Pages
- 47
- Published in
- Ghana
Table of Contents
- Acknowledgement 7
- 1.0 Introduction 8
- 1.1 Objectives of the study 8
- 1.1.1 Identifying the Drivers of Digital Platforms 8
- 1.1.2 Analysis of Distributional Effects 8
- 1.1.3 Impact on Agricultural Markets 9
- 2.1 Research questions 14
- 2.2 Method of data analysis: 14
- 2.2.1 Producers involved in the platform: 14
- 2.2.2 Non-Participating Farmers (FGDs): 15
- 2.2.3 Interviews with platform providers 15
- 2.2.4 Interviews with Input and Output Dealers: 15
- 2.3. Data Analysis: 15
- 3. Results and Discussion 16
- 3.1.0 Identifying the Drivers of Digital Platforms 16
- 3.1.1 The Digital Platform-AgroMall Digital Discovery and Extension Limited 16
- 3.1.2 Transaction cost-cutting opportunities: 17
- 3.1.3 Platform Complementarity 17
- 3.1.4 Factors that contribute to the scaling of digital platforms 18
- 3.2.0 Analysing Distributional Effects 18
- 3.2.1 Agripreneurs Participating in digital platforms (or not) 18
- 3.2.2. Participation of Women and Young Entrepreneurs on the Platform 26
- 3.2.3 Benefits of Digital Platforms to Respondents - 28
- 3.2.4 How the revenue generation models of the platforms influence the distribution of financial returns generated through the platforms 33
- 3.2.5 Creating an environment for small-scale agripreneurs (including women and youth) to participate in platform-enabled markets and thereby increase their incomes. 34
- 3.2.6 Groups disadvantaged by the platform, 36
- 3.2.7 Enabling conditions needed to support equitable outcomes 37
- 3.3 Impact on Agricultural Markets 37
- 3.3.1 How are platforms changing vertical integration? 37
- 3.3.2 Impact of platforms on transaction costs 38
- 3.3.3 Digital Technology-Induced Changes in Transparency of Market Transactions 39
- 3.3.4 Digital Platforms and Market Concentration 39
- 3.3.5 Beneficiaries and Non-beneficiaries 42
- 3.3.6 In what ways, by what type of platform? 42
- 3.3.7. Conditions that Support Equitable Outcomes 43
- 4. Summary, Conclusion, Policy Recommendation and Areas of Further Research 44
- References 46
- Figure 1: Interest in the digital platform 18
- Figure 2: Age Distribution of Farmers 19
- Figure 3: Composition of the household 19
- Figure 4: Level of Education of Farmers 20
- Figure 5: Membership of a Farmer Organisation 20
- Figure 6: Commodities (crops and livestock) produced 21
- Figure 7: Year the Farmers Joined the Platform 21
- Figure 8: Years of Working as an Agro-Input Dealer 22
- Figure 9: Category of Input Dealership 23
- Figure 10: Inputs sold through the platform 23
- Figure 11: Interaction with the Digital Platform_Input Dealers 24
- Figure 12: Years of Working as an Agro-Output Dealer 24
- Figure 13: Category of Output Dealership 25
- Figure 14: Commodities Bought Via the Digital Platform 25
- Figure 15: Commodities Sold Via the Digital Platform 26
- Figure 16: Gender distribution of respondents who are farmers 27
- Figure 17: Age distribution of the respondents who are farmers 27
- Figure 18: Inputs farmers receive via the platform 28
- Figure 19: How do you source your inputs through the platform (Farmers)? 29
- Figure 20: Type of information Farmers receive from the platform 30
- Figure 21: Benefits of Interacting on AgroMall Platform for Output Dealers 31
- Figure 22: Impact of AgroMall’s Digital Platform on Output Dealers 32
- Figure 23: Effect of Digital Platform on Business of Input Dealers 32
- Figure 24: Effect of the Digital Platform on Sales and Profits of Input Dealers 33
- Figure 25: Effect of Digital Platform on Business _ Output Dealer 34
- Figure 26: Commodities sold through the platform by output dealers 35
- Figure 27: Commodities sold via the platform by farmers 35
- Figure 28: How do you source your inputs via the platform as farmers? 38
- Figure 29: Impact of digital platform on price of inputs purchased by dealers 39
- Figure 30: Effect of digital platform on the number of input dealers 40
- Figure 31: Effect of Digital Platform on Number of Output Dealers 41
- Figure 32: Effect of Digital Platform on Sourcing for Inputs 41
- Figure 33: Effect of digital platform on the sales of inputs 42
- Plate 1: A cross section of the producers surveyed 9
- Plate 2: A cross section of the producers surveyed 10
- Plate 3: A cross section of the producers surveyed 10
- Plate 4: A cross section of the producers surveyed 11
- Plate 5: Visit to a storage facility 11
- Plate 8: An output dealer surveyed 12
- Plate 6: A cross-section of the output dealers surveyed 12
- Plate 9: A cross section of non-participating farmers surveyed 13
