It used both media and interpersonal communication to provide information to young Zambians about their sexual and reproductive health and rights (SRHR), to reduce their vulnerability to SRH risks. [...] In this briefing, “Tikambe media” refers to the media content (on TV, radio and Facebook), and “Tikambe” or “Tikambe project” refers to the combination of the media and interpersonal communication. [...] Researchers used regression analysis to establish the association between accessing Tikambe media and levels of knowledge of and attitudes towards key SRH issues, and uptake and discussion of positive SRH behaviours. [...] And the radio stations produced and aired 261 single dramas to promote conversations among young people on the taboo themes of sexuality, relationships, pregnancy and access to SRH health services, and parent-child health discussions. [...] RESEARCH BRIEFING // How is media content and outreach supporting young Zambians to make sexual and reproductive health decisions? 14 Conclusion At the start of the Tikambe project, baseline research among young people in Zambia revealed low levels of confidence in discussing SRH with others, including with health workers, and low levels of seeking SRH services and to practising safe sex.
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Table of Contents
- How is media content and outreach supporting young Zambians to make sexual and reproductive health decisions 1
- It is important to inform young people on issues affecting them 1
- Context 2
- The Tikambe project 3
- Tikambe phase three 3
- Research methodology 5
- Spotlight on 1417-year-olds Who is most in need of support 5
- Research findings Reach 6
- Who accessed Tikambe media TV radio or Facebook 6
- Media use 6
- Social media use 6
- Gender and location 7
- Province 7
- Household income level Education level 7
- Social media reach and engagement 8
- Reach of Tikambe media and interpersonal communication 8
- Who accessed Tikambe 8
- Research findings Impact 9
- Providing accurate trusted and clear information 9
- Spotlight on 1417-year-olds 9
- Increasing young Zambians confidence to protect their SRH 10
- 14-24-year-olds regularly reached by Tikambe and Tikambe media 10
- Prompting discussion and dialogue around SRH issues 11
- Spotlight on 1417-year-olds 11
- Encouraging positive SRH behaviours 11
- Tikambe has helped me to know where to find 11
- Increasing awareness of youth-friendly SRH services 12
- Spotlight on 1417-year-olds 13
- Encouraging positive attitudes towards young peoples SRHR among gatekeepers 13
- Before the Tikambe programme it was hard to talk to our children 13
- Spotlight on 1417-year-olds 14
- Young audience members positive attitudes towards decision making norms 14
- Spotlight on 1417-year-olds 14
- I have continuously been engaged in sensitising young people on their 14
- Conclusion 15
