suggests promising levels of agency (more To empower Rural Women Entrepreneurs than 90% of enterprises of the sample were (RWEs) in adopting digital solutions and operating under sole proprietorships) and overcoming obstacles, it was crucial to identify financial inclusion (slightly over 95% of the the reasons behind the limited integration of women handled their personal bank account). [...] We hope that the For instance, we find that rural women insights presented in the report will foster a entrepreneurs exhibit varying degrees more nuanced and informed dialogue on the of technological literacy, particularly in role of technology and social platforms, and smartphone usage and participation in feed into shaping effective policies. [...] and the ability of women entrepreneurs to leverage social 1Entities that are involved in production, manufacturing and processing of goods and commodities other than artisanal and agri-related products. [...] In contemporary India, it plays a crucial role in empowering In conclusion, while the landscape of women’s women entrepreneurs and bridging the gender gap in the entrepreneurship in India shows signs of growth and digital landscape. [...] Despite the profitable ventures (81.8% in the “₹2 lakh to ₹5 lakh” profit majority of enterprises reporting profits below ₹1 lakh, bracket and 60.0% in the “₹1 lakh to ₹2 lakh” profit bracket) Agriculture and Allied Services boast the highest proportion maintain regular records of their profit and loss accounts of enterprises within the most profitable bracket of “₹2 through traditional manual met.
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- Published in
- India
Table of Contents
- Table 3.1: Record-keeping practices (Profit and Loss and Annual Profit) 19
- Table 3.2: Record-keeping practices Across Sectors 19
- Table 3.3: Loan Distribution Across Sectors 21
- Table 3.4: Loan Characteristics Across Sectors of Enterprises 22
- Table 3.5: Characteristics of Offline Sales Across Sectors 24
- Table 3.6: Social Commerce vs. E-Commerce 27
- Table 3.7: Sources of information on Social Commerce and Reasons behind not adopting it by some businesses 28
- Table 3.8: Challenges Faced in Social Commerce and E-Commerce Platforms 28
- Figure 3.1: Social Category 16
- Figure 3.2: Highest Educational Qualification 16
- Figure 3.3: Annual Household Income 17
- Figure 3.4: Land/House Registered in the 17
- Woman Entrepreneurs’ Name 17
- Figure 3.5: Distribution of Enterprises across Sectors within registered enterprises 18
- Figure 3.6: Type of Registration within registered enterprises 18
- Figure 3.7: Distribution of Enterprises Across States by Sectors 18
- Figure 3.8: Access to Bank Accounts 20
- Figure 3.9: Smartphone Access 23
- Figure 3.11: Status of Wi-Fi/ 23
- Broadband Connectivity 23
- Figure 3.12: Status of Mobile 23
- Internet Connectivity 23
- Figure 3.13: Top 10 Barriers to Adopting Digital Platforms for Business 25
- Figure 3.14: Obstacles and Challenges of Using Social Commerce Platforms 29
- Figure 3.15: Obstacles and Challenges of Using E-Commerce Platforms 30
- Figure 3.16: Factors Facilitating the Adoption of Social Commerce 31
- Figure 3.17: Top 5 Challenges Faced by Women Entrepreneurs in Adopting Social Commerce 32
- Figure 3.18: Awareness of government schemes assisting in the integration of digital technology into businesses 33
- Figure 3.19: Awareness of any other initiative assisting in the integration of digital technology into businesses 33
- Abbreviations 6
- LIST OF CHARTS AND TABLES 6
- EXECUTIVE SUMMARY 7
- Chapter 1 10
- INTRODUCTION 10
- 1.2 Background 10
- 1.2 Objectives 11
- 1.3. Context: Overview of Women Entrepreneurship 12
- 1.4. Women and Technology 13
- 1.5. Technology for Market Linkage 14
- Chapter 2 15
- METHODOLOGY 15
- Chapter 3 16
- FINDINGS & DISCUSSIONS 16
- 3.1 OVERVIEW OF THE WOMEN ENTREPRENEURS AND BUSINESSES 16
- 3.2. CHARACTERISTICS OF ENTERPRISES 17
- 3.3. FINANCIAL STATUS AND READINESS 20
- 3.4. NAVIGATING THE DIGITAL LANDSCAPE 23
- 3.5. IMPACT OF SOCIAL COMMERCE ON THE GROWTH OF WOMEN ENTREPRENEURS 32
- 3.6. ROLE OF STAKEHOLDERS IN IMPROVING DIGITAL ADOPTION 33
- Chapter 4 35
- LOOKING FORWARD: A VISION FOR THE FUTURE 35
- Case Stories 37
- REFERENCES 40
- Appendices 41
- Appendix A1: Sample Description 41
- Appendix B1: Common Themes across FGDs 42
- Appendix B2: Key Takeaways from District Level Interviews 42
- Appendix B3: Key Insights from the Roundtable Conference on Rural Women Entrepreneurship 44