DIGITAL DIVIDENDS - Understanding the Use of Social Commerce by Women

Table of Contents

• Table 3.1: Record-keeping practices (Profit and Loss and Annual Profit) 19
• Table 3.2: Record-keeping practices Across Sectors 19
• Table 3.3: Loan Distribution Across Sectors 21
• Table 3.4: Loan Characteristics Across Sectors of Enterprises 22
• Table 3.5: Characteristics of Offline Sales Across Sectors 24
• Table 3.6: Social Commerce vs. E-Commerce 27
• Table 3.7: Sources of information on Social Commerce and Reasons behind not adopting it by some businesses 28
• Table 3.8: Challenges Faced in Social Commerce and E-Commerce Platforms 28
• Figure 3.1: Social Category 16
• Figure 3.2: Highest Educational Qualification 16
• Figure 3.3: Annual Household Income 17
• Figure 3.4: Land/House Registered in the 17
• Woman Entrepreneurs’ Name 17
• Figure 3.5: Distribution of Enterprises across Sectors within registered enterprises 18
• Figure 3.6: Type of Registration within registered enterprises 18
• Figure 3.7: Distribution of Enterprises Across States by Sectors 18
• Figure 3.8: Access to Bank Accounts 20
• Figure 3.9: Smartphone Access 23
• Figure 3.11: Status of Wi-Fi/ 23
• Broadband Connectivity 23
• Figure 3.12: Status of Mobile 23
• Internet Connectivity 23
• Figure 3.13: Top 10 Barriers to Adopting Digital Platforms for Business 25
• Figure 3.14: Obstacles and Challenges of Using Social Commerce Platforms 29
• Figure 3.15: Obstacles and Challenges of Using E-Commerce Platforms 30
• Figure 3.16: Factors Facilitating the Adoption of Social Commerce 31
• Figure 3.17: Top 5 Challenges Faced by Women Entrepreneurs in Adopting Social Commerce 32
• Figure 3.18: Awareness of government schemes assisting in the integration of digital technology into businesses 33
• Figure 3.19: Awareness of any other initiative assisting in the integration of digital technology into businesses 33
• Abbreviations 6
• LIST OF CHARTS AND TABLES 6
• EXECUTIVE SUMMARY 7
• Chapter 1 10
• INTRODUCTION 10
• 1.2 Background 10
• 1.2 Objectives 11
• 1.3. Context: Overview of Women Entrepreneurship 12
• 1.4. Women and Technology 13
• 1.5. Technology for Market Linkage 14
• Chapter 2 15
• METHODOLOGY 15
• Chapter 3 16
• FINDINGS & DISCUSSIONS 16
• 3.1 OVERVIEW OF THE WOMEN ENTREPRENEURS AND BUSINESSES 16
• 3.2. CHARACTERISTICS OF ENTERPRISES 17
• 3.3. FINANCIAL STATUS AND READINESS 20
• 3.4. NAVIGATING THE DIGITAL LANDSCAPE 23
• 3.5. IMPACT OF SOCIAL COMMERCE ON THE GROWTH OF WOMEN ENTREPRENEURS 32
• 3.6. ROLE OF STAKEHOLDERS IN IMPROVING DIGITAL ADOPTION 33
• Chapter 4 35
• LOOKING FORWARD: A VISION FOR THE FUTURE 35
• Case Stories 37
• REFERENCES 40
• Appendices 41
• Appendix A1: Sample Description 41
• Appendix B1: Common Themes across FGDs 42
• Appendix B2: Key Takeaways from District Level Interviews 42
• Appendix B3: Key Insights from the Roundtable Conference on Rural Women Entrepreneurship 44