VOD User Guidelines - Age labelling content on VOD services for UK audiences O ctober 2019

20.500.12592/719gm8

VOD User Guidelines - Age labelling content on VOD services for UK audiences O ctober 2019

17 Oct 2019

The user should always be able to see an age rating which is attributed to its source and additional ratings info at least once before the call to action.* ● Is the age rating easy to find? 1.1 The user should not have to scroll up or down a page (or navigate to additional pages) to see age labelling and ratings info. [...] Services should make best The following guidance should be implemented: endeavours to restrict the ● I f the season has some BBFC rated elements the season pass may use the BBFC age rating for purchase of these passes to the highest rated element. [...] A service would store the 5 assets (U, PG, 12, 15, 18), and dynamically pre-roll the correct card depending on the rating of the work it proceeds 16 BBFC VOD User Guidelines mailto:digital%40bbfc.co.uk?subject= Alternative age rating labelling options Services should make commercially reasonable efforts to display BBFC age ratings as set out in the How to position and display age ratings on your s. [...] Ghostbumps 2 Mary Poppins Aquaman PG BBFC Returns 12 BBFC Where the UI design does not permit the use of BBFC symbols, the following Action & Adventure U BBFC Sci-Fi & Fantasy options should be used in this order of suitability: Family £10 £10 £5 Option 1 U BBFC PG BBFC 12 BBFC 15 BBFC 18 BBFC Option 2 Option 2 U BBFC PG BBFC 12 BBFC 15 BBFC 18 BBFC Note: The double-space between the rating and th. [...] ● Where promotional assets are not BBFC rated, they These feeds should always direct the user to more should be restricted to audiences according to the information about the video (including the age rating age rating of the content being promoted (e.g.
Pages
33
Published in
United Kingdom

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