This Handbook is intended to act as a reference for those agri-food producers planning for, or in the process of entering, the Indonesian market. This Handbook provides step-by-step guides on entering the agri-food market in Indonesia including relevant information such as analysis of the Indonesian market for different product categories, market access and market entry procedures, IP protection, referrals to professional buyers and a signposting and referral system providing useful contacts and ways to penetrate the Indonesian market.
Authors
Related Organizations
- Catalogue number
- JW-01-24-000-EN-N
- Citation
- European Commission: European Research Executive Agency, The food and beverage market entry handbook – Indonesia – A practical guide to the market in Indonesia for European agri-food products , Publications Office of the European Union, 2024, https://data.europa.eu/doi/10.2848/7690521
- DOI
- https://data.europa.eu/doi/10.2848/7690521
- ISBN
- 978-92-95234-30-7
- Pages
- 258
- Published in
- Belgium
- Themes
- External trade , Asia
Table of Contents
- The Food and Beverage Market Entry Handbook 1
- Indonesia 1
- A Practical Guide to the Market in Indonesia 1
- The Food and Beverage 2
- Market Entry Handbook 2
- Indonesia 2
- Table of Contents 4
- 1 The Food and Beverage Market Entry Handbook 9
- Indonesia 9
- 1.1 How to use this handbook 9
- 2 Country introduction and overview 10
- 2.1 Country overview Indonesia at a glance 11
- 2.2 Geography and key markets 15
- 2.3 Domestic agricultural production and regions 24
- 3 Introduction to the food and beverage market and 27
- 3.1 Overview of the food and beverage market and demand 27
- 3.2 Growth Drivers and Trends 29
- 3.3 Consumer profiles and preferences 32
- 4 Market access and entry 36
- 4.1 Summary SWOT analysis 36
- 4.2 Food and beverage legislation and regulations 37
- A label is one of the requirements that must be submitted for product registration see section 4.2.2. 47
- Anything in the form of picture or writing that is placed in or on or accompanies the food is considered to be part of the food label information. 47
- The information on the labels must be printed in the Indonesian language Bahasa Arabic numeric and Roman text. The use of foreign terms is permitted if there is no Bahasa Indonesia equivalent. 47
- Stickering is allowed though supplementary labels must be done in such a way that they are visible and cannot easily come off. 47
- Product name including food type see food categorisations in the previous section. 47
- Ingredients list. 47
- Net weight or net volume. 47
- The name and address of manufacturer or importer. 47
- Halal logo if applicable see box below for more details. 47
- Date andor production codes. 47
- Best before expiry date in month and year format exceptions for wine and beverages with over 10 alcohol content vinegar sucrose and breadcakes with shelf life under 24 hours. 47
- BPOM Registration Number. 47
- Source of certain food ingredients. 47
- Nutritional information see below. 47
- If a food has been irradiated is organic or contains GMOs see box below. 47
- Storage instructions serving suggestions and usage for certain products. 47
- Intended use user indications and warnings. 47
- Allergens - notably all processed products containing gluten shellfish eggs fish peanuts soybeans milk including lactose tree nuts and sulphites. 47
- 4.3 International trade 53
- 4.4 Operating in the Indonesian food and beverage market 57
- 5 Market Snapshots for Selected Products 67
- 5.1 Fresh meat 68
- 5.2 Fresh fruit and vegetables 77
- 5.3 Dairy 93
- 5.4 Wine 113
- 5.5 Spirits 126
- 5.6 Olive oil 140
- 5.7 Chocolate confectionery 152
- 5.8 Beer 167
- 5.9 Pet food 176
- 5.10 Sugar confectionery 190
- 5.11 Prepared baby food 200
- 5.12 Processed meat 209
- 5.13 Processed fruit and vegetables 217
- 5.14 Biscuits and cereal bars 223
- 6 Communication 231
- 6.1 Online Digital Media 231
- 6.2 Traditional Media 234
- 6.3 Fairs and exhibitions 234
- 6.4 Advertising regulations 234
- 7 Indonesian Etiquette 236
- 7.1 Quick facts 236
- 7.2 Key DOs and DONTs 238
- 8 Directory of Trade Support Projects Organisations 239
- 8.1 European Union Organisations 239
- 8.2 Directory of EU Member State EmbassiesConsulates 241
- 8.3 Other organisations and service providers 244
- 8.4 Calendar of trade events and exhibitions in 2024 25 249
- 8.5 Database of professionals contacts 251