The accessibility, searchability and durability of these archives vary with extremely limited information for advertising that falls outside of the category of political advertising. [...] The latest work of the ADM+S Australian Ad Observatory team was published this week in the field-leading Journal of Advertising, as part of a special issue that examines the latest advances in approaches to study computational advertising. [...] “No single method alone solves the limitations of platform-provided transparency initiatives, so we have designed a suite of tools to address advertising observability across four key benchmarks.” The four key benchmarks for methods of advertising observability: • Enabling the systematic observation of ads published; • Collecting advertiser information and meta-data; • Assembling user demographic. [...] Media contact: Kathy Nickels, Communications and Engagement Manager ARC Centre of Excellence for Automated Decision-Making and Society Mobile: 0433 431 550 katherine.nickels@qut.edu.au ADDITIONAL INFORMATION: The ADM+S Centre The ARC Centre of Excellence for Automated Decision-Making and Society (ADM+S) is a cross-disciplinary, national research centre, which aims to create the knowledge and strat. [...] The Centre aims to contribute to the mitigation of the social and economic risks in the development and implementation of ADM, and to improve outcomes and efficiencies in four key focus areas where automation is already well advanced: news and media, mobilties, health care, and social services.
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- Australia
Table of Contents
- RELEASE DATE FRIDAY 13 SEPTEMBER 2024 1
- Advance Australia uses old news to spread malinformation through advertising campaigns on Facebook 1
- Professor Angus said that the use of old news articles is a very common tactic in spreading malinformation. 1
- Common tactics can be to share news about older crimes past scandals or other negative news presenting them as current to inflame emotions stoke fear or manipulate public perception. 1
- The strategy capitalises on how audiences may only read headlines and lead paragraphs but fail to check publication dates and appreciate that these issues may have long been resolved. 1
- Hidden advertising on digital platforms 1
- The links from Advance Australia are being posted as ads on Facebook meaning they only appear on the news feeds of target audiences and are largely hidden from public scrutiny. 1
- Improving observability of online advertising 1
- Professor Daniel Angus has been working with fellow researchers at the ADMS to tackle this issue through the Australian Ad Observatory project . 1
- No single method alone solves the limitations of platform-provided transparency initiatives so we have designed a suite of tools to address advertising observability across four key benchmarks. 2
- The four key benchmarks for methods of advertising observability 2
- Enabling the systematic observation of ads published 2
- Collecting advertiser information and meta-data 2
- Assembling user demographic information associated with each ad 2
- Observing patterns of ads as they unfold within social media feeds 2
- Professor Angus urged Meta to strengthen its policies regarding the placement of misleading and illegal advertising. 2
- If Meta are unwilling to clean up their advertising ecosystem the government needs to step in with regulation and enforcement actions to force their hand he said. 2
- Media contact 2
- Kathy Nickels Communications and Engagement Manager ARC Centre of Excellence for Automated Decision-Making and Society 2
- Mobile 0433 431 550 katherine.nickelsqut.edu.au 2
- ADDITIONAL INFORMATION 2
- The ADMS Centre 2
