Make yourself available to people and be ready to hear them. [...] When it comes to complex and unpopular change, don’t create one doorway only that people have to come through to agree with you. [...] • Edge – how will you cut through the busyness of peoples thoughts and lives? • Crunch – how will your story be atypical and memorable, and what specifically are you asking for? • Lift – how will you inspire others to be interested in what you want to achieve?. [...] But you need to be policy persistent and when the moment ripens, be the person who is there already with a plan. [...] Identify and transform a complex policy agenda into a story that will penetrate the public and drive people to action.
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- New Zealand
