THE TRUTH ABOUT OPIOIDS - A truth public education and prevention campaign is helping young people

THE TRUTH ABOUT OPIOIDS A truth® public education and prevention campaign is helping young people understand the dangers of opioid misuse The Truth About Opioids, a nearly three-year-long Young Americans are especially vulnerable to effort from Truth Initiative to contribute its youth misunderstanding the risks associated with prevention and education expertise to combatting opioid misuse, addicti. [...] An young people understand the facts about opioids, estimated 1,300 young adults misused an opioid the risk of addiction and the crucial role they can prescription for the first time each day in 2018 play in solving the crisis within their communities. [...] Truth dangers of opioid misuse and around opioid use Initiative began confronting this crisis in 2018 disease stigma, underscoring the importance because of its record of success in tobacco of public education and prevention — alongside prevention — the organization has prevented over emergency response, treatment and recovery — in 3 million youth and young adults from smoking the comprehensive ef. [...] since 20001 and helped bring the youth cigarette use rate down from 23% in 2000 to a historic low of 3.7% in 20192 — and the recognition and Young Americans are especially credibility of the truth brand, which has nearly vulnerable to misunderstanding 80% awareness among young people. [...] The campaign, which featured a series of different messages, was rigorously tested and the pre- and post- December 2020 THE TRUTH ABOUT OPIOIDS 1 market evaluations of different components of the campaign show that it is achieving these key outcomes among its target audience: > Increasing opioid misuse awareness: The campaign drove a 27% decrease in those who strongly agreed with the statement “If.