The collapse of the advertising market and Russia’s frequent shelling of television towers and editorial offices have led to the closure of at least 235 Ukrainian media outlets since the war began. [...] THE LOSS OF CONFIDENCE IN THE TELEMARATHON The launch of the United News format, also known as the United News Telemarathon, on February 24, 2022, may have contributed to the decline in television consumption. [...] As a result of the launch, the team has grown from 5 people in 2021 to the equivalent of 16 full-time employees3, and the share of the budget covered by non-donor revenue grew from 5% in 2021 to 30% in 2023. [...] The starting point of this reconstruction is to set up a fund to support the economic recovery of the media sector: the International Fund for the Reconstruction of the Ukrainian Media (IFRUM). [...] 3/ IMPLEMENT ADDITIONAL ECONOMIC MEASURES TO BOOST THE UKRAINIAN MEDIA SECTOR In addition to the creation of the IFRUM – and to reinforce its impact – the Ukrainian government should adopt a series of targeted economic measures enabling the media to resume their long-term investments.
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Table of Contents
- BUILDING THE FUTURE OF UKRAINIAN JOURNALISM 3
- INTRODUCTION 3
- TABLE OF CONTENTS 5
- EXECUTIVE SUMMARY 6
- Ukrainian journalisms legacy of remarkable resilience 7
- The Backstory 7
- THE MEDIA MARKET SINCE FEBRUARY 2022 NAVIGATING POST-INVASION SECURITY RISKS AND OPERATIONAL CHALLENGES 8
- 1 THE SAFETY OF MEDIA WORKERS AT HIGH RISK 8
- 2 STAFFING SHORTAGES 9
- 3 GOVERNMENT PRESSURE AND RESTRICTIONS 9
- 4 SHIFTING MEDIA CONSUMPTION TRENDS 9
- Telegram Ukraines biggest social media platform 11
- 5 FINANCIAL CHALLENGES 12
- CURRENT MEDIA MARKET ECONOMICS ASSESSING THE CRISIS 14
- 1 THE ADVERTISING CRASH 17
- 2 READER REVENUE AND CROWDFUNDING 19
- 3 THE IMPORTANCE OF DONOR FUNDING 20
- Suspilne The public broadcaster in need of donor funding 21
- 4 THE ADDITIONAL DIFFICULTIES FACING LOCAL MEDIA 22
- 5 CASE STUDIES THE EXCEPTIONAL LOCAL MEDIA THRIVING POST- INVASION 23
- MARKET SIZING AND FUTURE SCENARIOS THE URGENT NEED FOR A FUND TO SUSTAIN THE MEDIA 24
- 1 MEDIA BUDGETS 24
- 2 ESTIMATING THE FUNDING GAP 26
- 3 FUTURE SCENARIOS LOCAL MEDIA WILL DISAPPEAR WITHOUT SUSTAINABLE FUNDING 27
- RSFS KEY RECOMMENDATIONS 28
- 1 FUND THE RECONSTRUCTION OF UKRAINES MEDIA ECOSYSTEM 28
- 2 ADMINISTER FUNDS WITH CONDITIONALITY BASED ON JOURNALISTIC ETHICS AND STANDARDS 29
- 3 IMPLEMENT ADDITIONAL ECONOMIC MEASURES TO BOOST THE UKRAINIAN MEDIA SECTOR 29
- 4 BOLSTER PUBLIC SERVICE MEDIA IN UKRAINE 29
- 5 END ARBITRARY RESTRICTIONS AND UNDUE GOVERNMENT PRESSURE ON UKRAINIAN MEDIA 30
- 6 SET UP A REGULATORY FRAMEWORK TO TACKLE THE ONLINE INFORMATION CRISIS 30
- APPENDIX I 32
- APPROACH TO DATA GATHERING 32
- APPENDIX II 34
