The current CEO of BMW Group, Oliver Zipse, wrote a letter to President Macron when France held the presidency of the EU Council in an attempt to persuade him to delay the introduction of the ICE phase-out from 2035 to 2040.129 Zipse has also publicly opposed the introduction of the ICE phase-out date in Europe in his role as the ACEA president, stating that a 2035 target “would be a very dangerou. [...] Since 2000, BMW and the Quandt and Klatten families have donated a total of €10,141,071 to the Christian Democratic Union of Germany (CDU) and its Bavarian sister party the Christian Social Union (CSU), the Free Democratic Party (FDP), the Social Democratic Party (SPD), and the Greens, with the majority of donations flowing to the conservative CDU and CSU.136 BMW also provides a fleet of vehicles. [...] For instance, BMW Group is a member of the German Association of the Automotive Industry (VDA) which, in 2021, penned a letter to vice-president of the European Parliament, Frans Timmermans, opposing the ICE phase-out date of 2035 and a CO2 reduction of 60 percent by 2030.139 What’s more, BMW is also a member of Business Europe who lobbied the European Parliament to halt the phasing out of free al. [...] In addition to the sponsorship of the Olympic Games, Toyota is also supporting various Olympic and Paralympic teams such as the Olympic Committees of Germany, Italy and New Zealand, as well as being an official sponsor of the Paralympic Games.179 One of the marketing objectives behind these partnerships “was to bring to life Toyota’s belief in ’the power of sport and movement as one’ and that ‘whe. [...] The fewer ski resorts there are capable of producing the best conditions for training, the fewer kids there are that have the chance of reaching the top level, with the costs of travelling to training and competitions increasing as theweather and snowbecome less stable.265 The detrimental climate impacts sport is already experiencing are the thin end of a wedge that is only going to grow over the.
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- Pages
- 86
- Published in
- United Kingdom
Table of Contents
- Contents 4
- Summary 5 4
- 1. Introduction 9 4
- 2. Dangerous driving the climate 16 4
- 3. Sportswash sponsorship of sport 33 4
- 4. Why sport should drop and avoid 51 4
- 5. Recommendations 75 4
- ANNEX 1 79 4
- Methodology for calculating Toyota and BMWs climate impact 4
- ANNEX 2 Toyota and BMWs 81 4
- Summary 5
- Major fossil fuel polluters like the car industry are promoting themselves through sport like the tobacco industry once did. 5
- Toyota and BMW are major sponsors of sports 6
- Yet Toyota and BMW use sport to greenwash their reputations by paying to be sustainability partners in sport 7
- Sport relying on sponsorship from major polluters is nailing the lid on its own coffin 8
- 1. Introduction 9
- Polishing polluters with sport 9
- Driving emissions growth 10
- Toyota and BMWs climate impact 11
- Health harms 12
- Cars drive social inequality 13
- EVs wont save us 14
- 2. Dangerous driving the climate impacts of Toyota and BMW 16
- Toyota 16
- Toyotas climate impact 16
- Environmental commitments 17
- Production plans 19
- Corporate controversies 21
- Corporate lobbying divergent strategies 22
- BMW 25
- BMWs climate impact 25
- Environmental commitments 26
- Production plans 27
- Corporate controversies 29
- Corporate lobbying divergent strategies 30
- 3. Sportswash sponsorship of sport by Toyota BMW 33
- Introduction 34
- A Brief History of Sportswashing 38
- Toyota 39
- Overview 39
- Case Studies 40
- BMW 44
- Overview 44
- Case Studies 46
- 4. Why sport should drop and avoid major polluters 52
- How global heating impacts on sport 52
- Disruption to play 53
- Harms to health 55
- Heat 55
- Pollution 57
- Reduction to participation 58
- Leadership and responsibility the power of sport to model low carbon living and not the opposite 60
- 1. Putting sports own house in order 61
- 2. Beyond the goal posts of Scope 1 to 3 61
- Sports clean appeal to dirty sponsors 64
- Pursuing a coherent and comprehensive sustainability policy 65
- Reputation and risk management regulatory changes new advertising codes the rise of litigation against polluters public opinion shifts 67
- Falling foul of advertising codes 68
- The rising risk of litigation for polluters 70
- Shifting public opinion 72
- 5. Recommendations 77
- Summary Why sport should drop and avoid major polluters 79
- Methodology for calculating Toyota and BMWs climate impact 81
- Toyota and BMWs sponsorships 83
