18 August 2021
Nsf/eng/04372.html Influencer Marketing: Advertising in the Age of Social Media confident trying them.7 The promotional content prepared by the influencer is presented in the same visual style and blends in with the original content on their page. [...] Legal issues The legal issues referred to here relate to business practices, the liability of influencers in the event of contractual non-compliance, and the presence of children on social networks. [...] Influencer marketing allows advertisers to target the audience they are interested in more precisely than through traditional media.42 At the marketing level, the success of this method is made possible thanks to the dual role played by the influencer, who acts both as a member of a community and as a marketing agent.43 The marketing techniques employed involve an interpersonal communication betwe. [...] However, with the advent of the Internet and influencer marketing, the issues have changed, both for those involved in advertising and in the way in which advertising generates value. [...] How practices are regulated The Competition Act The Competition Bureau calls the attention of influencers to the practice of competition, which it associates with misleading representation: “influencers should ensure that their followers will know that a particular reference to or review of a product is a marketing representation.”62 The interpretation of s.