These discussions underscored the potential utility of exploring the use of social media outreach to migrant groups and reaffirmed the need to focus the study on language and trust barriers. [...] 24 Promoting COVID-19 vaccination uptake among migrant communities on social media – Evidence from Germany 3 RESULTS & LIMITATIONS COST EFFECTIVENESS The success of a social media campaign depends, apart from content of the advertisements themselves, on how long the campaign runs and how much money is invested to boost the reach of the campaign. [...] 280)10), the doctor11 or the family (given that family plays an important role in migrant communities).12 Regarding the effect of the “messenger”, the results contradict expectations in the literature. [...] Having received protection from the Government of Germany, the relative stability and reliability of government services relative to instable situations that refugees escaped may mean that trust in the German government is high.13 This finding is consistent with recent survey evidence showing that migrants’ trust in the government during the COVID-19 pandemic is higher than the trust of non-migran. [...] 12An analysis published by the Konrad Adenauer Foundation emphasized that the importance of family is especially high in migrant communities in Germany, which is also supported by the results of the 2017 microcensus and the results that 64% of people with a migrant background live with families, while only 44% of the non-migrant popula- tion live with families (Henry-Huthmacher and Hoffmann (2021).
- Pages
- 48
- Published in
- Germany
